WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and a high-performing, entrepreneurial team.
MUST HAVE: Excellent editing + writing skills with deep knowledge and passion for SEO strategies at an article level. You must be a subject matter expert in Personal Finance with a strong history of updating that type of content.
EXPERIENCE: A minimum of 3 years experience in a digital editor or writer position
YOUR ROLE
As a Personal Finance Editor at FinanceBuzz, you will craft high-quality content that empower our readers and help them navigate the complexities of personal finance. Our mission is to provide user-friendly resources so everyone can feel confident to make smart financial choices, no matter where they are in their journey.
To succeed in this role, you should have a passion for high-quality content and a high level of SEO expertise. You should be knowledgeable about personal finance subjects such as investing, banking, credit cards, and side hustles. You will edit and update long-form content to improve reader experience and follow SEO best practices with an eye toward boosting rankings and monetization — all while adhering to compliance guidelines.
While you will produce some new content, the majority of your work will be updating and optimizing existing content. You should be equally comfortable doing both. You should also be comfortable making live changes in a CMS and also have strong writing skills in the event that sections of content need to be rewritten or expanded. The balance between creating new content vs. updating existing content may shift over time. We are looking for someone who is agile and understands the changing nature of SEO.
The ideal candidate can balance deep dives into content with a fast-paced environment and is eager to contribute to a highly collaborative team.
SUCCESS LOOKS LIKE
- Optimizing existing content to meet SEO, compliance, or other content quality and performance goals
- Analyzing page performance metrics to make strategic decisions on how to optimize content for quality and conversion, including clicks and revenue
- Creating new content briefs and editing stories
- Demonstrating strong editorial judgment and topical expertise across personal finance topics
- Working closely with freelance writers to help them deliver their best work through constructive feedback
- Ensuring all content adheres to our style, sourcing, and compliance guidelines
- Working closely with the Editorial Team to improve your knowledge and skills through their feedback and mentorship
- Working independently to improve your knowledge of SEO best practices and bringing that knowledge back to the team
- Growing and fostering the FinanceBuzz brand as a top destination for personal finance information and education
WHAT YOU NEED TO SUCCEED
- 3+ years of experience in a digital editor role
- A passion for creating high-quality, high-performance content
- Expertise in some area of personal finance and a familiarity with compliance
- An ability to work and make decisions independently
- Experience working within a CMS (WordPress, Drupal, etc.)
- Experience mentoring writers and editors
- Experience with Google Docs, Google Sheets, and Asana (or Airtable or Trello)
- A clear understanding of how search engine optimization works
- Basic knowledge of HTML is a plus
Total Rewards & Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
What We Do
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Why Work With Us
We're a kickass team of innovators and creators passionate about our work and the world. Our diverse global team has a shared love for digital marketing, scalable technologies, and an innate ability to improve continuously.
Launch Potato is bootstrapped and profitable, with unlimited growth opportunities for high performers.
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