Because we strive to put people first.
Culture, our way.
Administration at Primark
What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:
Let’s talk lifestyle: 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
Job DescriptionWhat You’ll Do as a Personal Assistant
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
- Manage complex diary scheduling, calendar coordination, and meeting governance for the Director, ensuring priorities are effectively managed and confidentiality is maintained at all times.
- Proactively oversee the Director's inbox, prioritizing communications, responding where appropriate, and ensuring timely follow-up on key actions and commitments.
- Prepare and coordinate meeting materials, including agendas, presentations, reports, briefing documents, and the distribution of information before and after meetings.
- Act as a key liaison between the Director, internal stakeholders, leadership teams, and external partners, facilitating effective communication and collaboration across the business.
- Support leadership initiatives, programme management, and operational activities by coordinating projects, maintaining correspondence, and assisting with decision-making processes.
- Manage administrative responsibilities including travel arrangements, expense reconciliation, purchase orders, document management, courier services, and other ad hoc business support activities.
What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
- Minimum 5 years' experience supporting senior executives in an Executive Assistant or Personal Assistant role within a fast-paced, dynamic environment.
- Strong communication, interpersonal, and stakeholder management skills, with the ability to build effective relationships across all levels of an organisation.
- Demonstrated ability to handle highly confidential information with professionalism, discretion, and sound judgement.
- Excellent organisational, planning, and multitasking capabilities, with strong attention to detail and the ability to manage competing priorities effectively.
- Advanced proficiency in Microsoft Office applications, particularly Outlook, Excel, and PowerPoint, combined with strong analytical and problem-solving skills.
- Adaptable, proactive, and collaborative individual with a positive attitude, strong customer focus, resilience, effective presentation skills, and a commitment to continuous personal and professional development.
Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.
About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
#LI-Hybrid
Skills Required
- Minimum 5 years of experience supporting senior executives in an Executive Assistant or Personal Assistant role within a fast-paced, dynamic environment.
- Strong communication, interpersonal, and stakeholder management skills.
- Ability to handle highly confidential information with professionalism, discretion, and sound judgment.
- Excellent organizational, planning, and multitasking capabilities, with strong attention to detail and ability to manage competing priorities.
- Advanced proficiency in Microsoft Office, particularly Outlook, Excel, and PowerPoint.
- Strong analytical and problem-solving skills.
- Adaptable, proactive, collaborative, resilient, and customer-focused approach.
- Effective presentation skills and commitment to continuous personal and professional development.
Primark Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Primark and has not been reviewed or approved by Primark.
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Fair & Transparent Compensation — Pay is often characterized as fair or good compared to similar retail roles, and overtime availability can improve take-home earnings. Recent UK minimum-rate increases and the removal of age-related pay tiers reinforce a sense of improving pay fairness.
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Leave & Time Off Breadth — Paid time off stands out as comparatively strong for retail, with full-time roles described as having notably generous PTO alongside sick time and paid holidays. This breadth can increase the overall value of the compensation package beyond hourly wages.
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Parental & Family Support — Enhanced maternity, paternity, adoption, and surrogacy payments are positioned as meaningful additions to the rewards package. Ongoing colleague discounts and family-oriented support contribute to a more rounded benefits offering.
Primark Insights
What We Do
Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has over 440 stores globally and continues to expand with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year programme that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled nine commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.








