Job Overview
Obsessed with ROAS? Come optimise our paid performance to the max.
We are looking for a Performance Specialist (Paid Social/Display) to join the Marketing team.
The successful candidate will have full responsibility for all Paid Social and Programmatic Display channels for Kansino across multiple European markets.
The goal for this role is to drive high-quality new depositing customers at an efficient CPA. You will manage budgets, design campaigns, own reporting and continuously test creatives, audiences, placements and bidding strategies. Collaborate closely with marketing, data, creative partners and compliance to ensure campaigns are impactful and fully compliant.
About Play North
We are a diverse and fast-growing online casino operator active in regulated markets with offices based in Malta, Estonia and The Netherlands. You can now join our dynamic, capable and enthusiastic team.
We are the people behind the global casino brands Pikakasino.com and Kansino.nl. We are licensed and regulated by the Malta Gaming Authority and Kansspelautoriteit in The Netherlands.
Due to the continued growth and success of our brands, we are now searching for more A class talents to join our mission to build the next iGaming giant.
Are you a self-motivated and dedicated person with an eye for detail? If you get kicks from new challenges in a top professional, yet easy-going and fun, work environment, then we are eager to hear from you!
Responsibilities:
- Running & optimising Paid Social and Programmatic Display campaigns across Meta, Snapchat and Display networks (via DSPs).
- Monitoring and managing mid to large-scale budgets, focusing on new depositing customers, CPA and return on ad spend.
- Setting up campaigns, audiences, placements and bidding strategies — from awareness to acquisition
- Frequently analysing, reviewing and reporting on campaign performance and next steps turning data into clear recommendations
- Developing structured testing frameworks (audience, creative, bidding, landing page).
- Working closely with our agency and in-house design team to create high-impact ad creatives.
- Ensuring campaigns remain compliant with all platform and iGaming advertising policies.
- Staying up-to-date with new features, formats, automation, (AI-driven) optimisation tools across the paid media landscape.
Requirements:
- 2–4 years of hands-on experience in Paid Social and Programmatic Display/Video.
- Experience in running, optimising and analysing performance campaigns with measurable CPA/ROAS goals
- Knowledge of tracking, attribution models, pixels and UTM tagging.
- Experience with GA4 and DSP tools (DV360 or other programmatic platforms) is a must.
- Proficient in English (Dutch or Portuguese is an advantage).
- Preferably experienced in iGaming or other regulated industries.
- Data-driven, excellent analytical skills, and comfortable making decisions based on performance data.
- Proactive, structured and well-organised — capable of owning the channel end-to-end.
What we offer
- A hybrid working model.
- Competitive salary based on experience and qualifications.
- Brand new offices.
- Private parking.
- Private Health insurance.
- Wellness allowance up to €600 per year.
- Employee assistance program with Richmond Foundation.
- Birthday wishes with something special.
- Office lunches and daily nibbles such as fresh fruit and healthy snacks.
- Meal allowance.
- Lots of great company discounts.
"By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy, which can be accessed by clicking here. Where you have not granted consent to retain your data in our talent pool, we will, in cases where the recruitment process did not lead to employment with Play North, retain your personal data for a period not exceeding six months in order to, among other things, enable us to manage potential disputes or store data about your talents for near future opportunities. Once this retention period has elapsed, your data will be deleted. You have a right to object to this additional 6 months-period of processing by explaining the reasons why we should not process your personal data to our Data Protection Officer at [email protected]".
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What We Do
Play North Ltd is the global iGaming company that brought you Pikakasino in Finland and Kansino in the Netherlands. Since 2018 we have bent over backwards to create fast, safe and simple online casinos where there are fewer distractions and noise and more happy customers. We only operate in regulated markets and highlight responsible gaming throughout our operations. We are a constantly growing team of around 100 individuals. We are located on the sunlit island of Malta and the vibrant Estonian capital Tallinn. Our Culture We put our fists in the air for simplicity, honesty and integrity - the values we live and work by every day. Things are just easier without complex bureaucracy and obscurity. We value every team player and believe in freedom and trust. We operate on a hybrid working model to combine the best of both worlds - the good vibes of our brand-new offices and the comfort of remote work. Flexibility is everything. We work hard and make things happen. But we also have lives! Things get done in the most professional manner, but we also love to have fun. We believe the best results are achieved in a relaxed and fun atmosphere. Beer Fridays, a book club, shared lunches, poker tournaments, sports events, parties, company trips - whatever makes us happy, we make it happen. But the world doesn’t spin around us. We are proud to announce that we are members of the Academy of Givers. At Play North we want to enhance our community of givers to improve philanthropic and corporate responsibility efforts.
