The Role
The Performance Specialist Lead develops measurement and optimization strategies to enhance campaign performance, focusing on email marketing and data products while advising internal teams and high-profile clients.
Summary Generated by Built In
StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game ads and digital out-of-home ads. We empower thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
The Performance Specialist Lead will develop rigorous measurement and optimization strategies to maximize campaign performance with a particular focus on our new email and data products. You will act as a trusted advisor to the Sales and Account Management teams on complex campaigns, as well as work directly with select, high-profile accounts. Success in this role will require deep platform expertise, and the ability to explain complex concepts to diverse audiences and stakeholders.
The ideal candidate for this role is highly data-driven, customer-focused, and passionate about driving great results for clients. You will create industry-leading measurement and optimization strategies, drive revenue growth, and demonstrate thought-leadership inside and outside the company. Success in this role will require adaptability, creative problem-solving, and a growth mindset.
StackAdapt is a Remote First company. We are open to candidates located anywhere in the United States or Canada for this position.
What you'll be doing:
- Create best practices to maximize campaign performance across various campaign goals and marketing objectives, with a focus on leveraging email marketing tactics to improve results across all channels
- Develop measurement frameworks and consult internal stakeholders on implementation
- Provide campaign management and optimization consultation to internal stakeholders and for selected key strategic clients
- Partner with programmatic analysts to create reporting and analytics solutions enabling faster insights and better campaign performance
- Troubleshoot advanced technical problems including performance issues, measurement discrepancies
- Collaborate with engineers, data scientists and product managers to solve complex technical problems; lead and advise on testing new product features and build best practices and compelling value statements for GTM motions
- Partner with and inform Product on platform enhancements and automation needs for better campaign performance
- Partner with Revenue Enablement team to develop training for AM and AE teams on best practices for campaign management and optimization
- Partner with Marketing to create internal and external case studies and demonstrate thought leadership in the domain of email marketing
What you’ll bring to the table:
- 5+ years of consultative, client-facing work in ad-tech or mar-tech
- Ability to build strong relationships with internal and external stakeholders
- Talent for conveying complex topics in easily understood language
- Excellent written and verbal communication skills
- Highly organized with strong attention to detail
- Energized by problem-solving under pressure
- Proven track record leading working across organizational boundaries to get things done
- Insatiable curiosity for how things work and a passion for continuous improvement
- Email marketing experience is highly preferred
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign’s Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
#LI-Remote
Top Skills
Campaign Management
Data Products
Email Marketing
Optimization Techniques
Reporting Solutions
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The Company
What We Do
StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads.
