The Role
Own and optimize paid demand-generation channels (Google, LinkedIn, programmatic, email, events) to meet CAC and ROAS targets. Manage channel mix, agencies, and partners; align spend with sales pipeline; improve funnel conversion, CRM hygiene, and lifecycle marketing to drive pipeline and deal velocity.
Summary Generated by Built In
Job Purpose:
We run paid, performance-driven demand generation for a B2B Cloud business. The incumbent will
own the budget, channel mix, and CAC outcome across Google, LinkedIn, programmatic, and
field/event channels and will be responsible for driving measurable business outcomes through
performance marketing initiatives.
Primary Responsibilities:
• Full ownership of paid digital spend (Google, Social, Programmatic, EDMs), including CAC and ROAS
outcomes.
• Drive channel mix decisions based on cost-per-SQL and cost-per-won-deal metrics.
• Coordinate with Product and Technology teams to translate roadmap into campaign messaging.
• Align marketing spend and pacing with Sales pipeline targets and business priorities.
• Manage agencies, influencers, and channel partners against defined KPIs.
• Partner with Content teams to drive funnel-based marketing initiatives.
• Identify and optimize funnel leakages across CTR, CVR, lead quality, and attribution.
• Support event-driven pipeline generation activities.
• Own CRM hygiene and lifecycle optimization as a core responsibility.
Additional Responsibilities:
• Drive quarter-over-quarter CAC efficiency improvements.
• Contribute towards pipeline growth and sales-cycle velocity.
• Collaborate with Sales, Finance, Product, and Leadership teams to optimize marketing performance.
• Participate in scenario-based assignments and business reviews as required.
Total Experience
4–7 Years in B2B Performance/Digital Marketing
Skills Required
- 4-7 years in B2B performance/digital marketing
- Experience managing paid digital channels (Google, LinkedIn, programmatic, email/EDMs)
- Proven ability to manage CAC and ROAS outcomes and optimize channel mix
- Experience with CRM hygiene and lifecycle optimization
- Experience managing agencies, channel partners, and event-driven pipeline activities
- Ability to partner cross-functionally with Sales, Product, Finance, and Content teams
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The Company
What We Do
Rapyder Cloud Solutions is a global AWS Premier Tier Services Partner and cloud technology consulting organization. Headquartered in Bengaluru, India, they provide strategic cloud consulting, implementation, and managed services, specializing in full-stack migration, modernization, and DevOps automation. Their mission is to help enterprises, SMBs, and startups modernize, secure, and scale their digital platforms through optimized cloud solutions and security consulting.
