The Role
As a Performance Marketing Strategist, you'll define performance marketing strategies, execute campaigns, analyze data and ensure high ROI. Collaborate with marketing and sales teams to achieve business objectives and improve user journeys.
Summary Generated by Built In
Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun. We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, you’ll work with and learn from some of the best and brightest in business. Before you know it, you’ll be in the middle of a rewarding career at a company headed in one direction: upward.
With a global footprint spanning more than 80 countries and including over 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges. The best run DevOps teams in the world choose Perforce.
Position Summary:
As Performance Marketing Strategist, you will be responsible for defining the performance marketing strategy to support Perforce’s growth and financial objectives. You will collaborate closely with business unit marketing teams to support go to market campaigns with paid digital and performance marketing tactics.
You will work with the marketing and sales teams for each product line, and with the support of a marketing agency partner, execute campaigns across digital marketing channels, primarily paid digital media.
You will be responsible for executional quality and management of performance marketing campaigns; monitoring deliverables and ensuring campaigns are executed on time and on budget. Reporting and analytics will be a focal point for this role, ensuring campaigns achieve a strong return on investment and support Perforce in reaching its greater business goals.
The ideal candidate will have 6-8 years of experience in digital marketing or similar roles.
Responsibilities:
- Define strategies for paid digital campaigns—primary current platforms include Google Ads (Search, Display, YouTube etc.), LinkedIn Ads, and 6Sense Ads.
- Conduct audience research, keyword planning, and competitive analysis.
- Provide feedback on ad and landing page asset design and copy strategy.
- Monitor budgets, performance, and pacing to ensure campaigns deliver on KPIs.
- Perform A/B testing on ads, targeting, and landing pages—use insights to guide greater marketing strategies.
- Understand user journeys, identify friction points, and unlock areas for improvement.
- Execute Account Based Marketing strategies using tools such as 6Sense, in collaboration with outbound sales teams.
- Generate and analyze detailed reports and dashboards with actionable insights.
- Work closely with the business unit marketing leadership teams to ensure campaigns are supporting go to market campaigns, achieving pre-determined KPIs
- Provide recommendations on emerging channels and best practices—ensuring campaigns are utilizing the best tools to achieve their goals
Requirements:
- Experience: 6–8 years of hands-on experience managing paid media campaigns in an agency or similar fast-paced environment.
- Extensive experience analyzing data, thinking creatively, and designing innovative strategies to ensure digital marketing campaigns reach their target audience in the most effective way possible.
- Working knowledge of: Google Ads, LinkedIn Ads, 6Sense Ads, Google Analytics 4
- Understanding of SEO/organic search strategies and execution
- Experience in AI search tools and strategies a plus
- Deep understanding of how advertising, landing pages, and conversion rate optimization work together
- Ability to learn new and emerging ad platforms and marketing tools as they become available
- Experience in a technical industry preferred
- Data-driven and results-oriented. Willingness to change direction based on new findings.
- Experience reporting on and optimizing lead lifecycle metrics, pipeline, and conversion rates.
Additionally, this position is eligible for benefits including, but not limited to, medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks that may be offered by Perforce from time to time. The actual offer will depend on a number of factors including, but not limited to, a candidate’s education, skills, qualifications, depth of experience and other relevant business considerations. Perforce reserves the right to amend or modify employee perks and benefits at any time.
Come work with us! Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.
If you are passionate about the technology that impacts our day-to-day lives and want to work with talented and dedicated people across the globe, apply today!
www.perforce.com
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Top Skills
6Sense Ads
Google Ads
Google Analytics 4
Linkedin Ads
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The Company
What We Do
The best run DevOps teams in the world choose Perforce to remove bottlenecks to speed up and deliver app experiences that move the needle. With Perforce’s suite of products built to develop and maintain high-stakes applications, companies can finally manage complexity with efficiency, achieve speed without compromise, and run their DevOps toolchains with full integrity. Perforce gives customers a DevOps Edge, from code to business-ready.
But at the heart of our success is the people. We are a global community of collaborative experts, problem solvers, and possibility seekers who believe in making work both challenging and fun. Join us and you’ll work alongside the brightest in the business, driving innovation and growing in a career that’s moving in one direction: upward!
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