The Role
The Performance Marketing Sr Director leads a marketing team to drive customer acquisition and measurable business outcomes, overseeing budget management, campaign optimization, and data analysis.
Summary Generated by Built In
About PayJoy
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and credit cards, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 17 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Performance Marketing Sr Director is responsible for leading and building a high-performing performance marketing team focused on acquiring customers and driving measurable business outcomes for PayJoy’s suite of products across multiple countries, developing and executing strategies that align paid media, lifecycle, and growth initiatives with company objectives while fostering a culture of experimentation, data transparency, and continuous improvement.
Key Responsibilities
- Lead and build a high-performing performance marketing team focused on acquiring customers and driving attributable business outcomes for PayJoy´s suite of products across countries.
- Oversee acquisition and retention programs across paid search, social, display, video, affiliates, and emerging channels.Define and own the global performance marketing strategy, aligning paid media, lifecycle, and growth initiatives with company goals
- Champion a culture of experimentation, data transparency, and continuous improvement.
- Partner with Sales teams, Finance, and Product to establish growth forecasts, budgets, and performance targets.
- Partner with Product and Engineering leadership to define and execute the strategy for Marketing Tech at PayJoy — overseeing integrations with 3rd party vendors, and building scalable infrastructure for customer acquisition, activation and retention.
- Optimize campaigns to maximize ROI, reduce CAC, and improve LTV using attribution and cohort analysis.
- Manage media budgets efficiently, ensuring spend is aligned with business outcomes and profitability goals.
- Test new channels, technologies, and partners to drive incremental growth and innovation.
- Build measurement frameworks, attribution models, and performance dashboards.
- Analyze funnel performance and identify growth levers to improve conversion rates and retention.
Qualifications
- Bachelor's degree or studying in a field related to Marketing.9+ years in performance or growth marketing, with at least 5+ years in leadership roles managing teams and budgets.
- Proven track record driving measurable growth across multiple paid channels in a high-growth or tech environment.
- Deep expertise in digital marketing platforms (Meta, Google, TikTok, programmatic, etc.) and analytics tools.
- Strong analytical skills with fluency in data interpretation, testing frameworks, and ROI modeling.
- Excellent leadership, communication, and stakeholder management skills.
- Experience with international markets is a strong plus.
- Fintech experience is highly desirable — comfortable navigating regulatory, data-privacy and risk considerations in marketing flows and tech infrastructure.
- Excellent command of English (written and verbal) — ability to operate at a senior level and engage with global teams.
- Analytical mindset and data-driven approach: experience designing and running A/B tests, building dashboards, deriving insights and optimizing performance.
- Comfortable working in a fast-paced, high-growth, dynamic environment with ambiguity, multiple markets and shifting priorities.
Benefits
- 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
- Life insurance.
- Phone finance, Headphone, home office equipment and wellnes perks.
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 MXN monthly restaurant coupons
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
PayJoy Principles
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
Top Skills
Analytics Tools
Data Science
Digital Marketing Platforms
Machine Learning
Marketing Tech
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The Company
What We Do
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being.
Founded in 2015, today PayJoy has reached millions of customers in a dozen countries around the globe, including Mexico, Brazil, Colombia, India, Kenya, and South Africa, and is on a strong growth path with support from major industry partners to bring credit to the next billion emerging consumers.
