We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are looking for a Performance Marketing Specialist to join our team. Our teams are collaborative, vibrant and fast-growing and all team members are empowered with the freedom to influence our business with ideas that drive innovation and efficiency
Responsibilities
Plan, create and execute lead generation campaigns across platforms like Google Ads, Facebook, and Tiktok
Ensure that targeting, ad creatives and landing pages work seamlessly together
Monitor and manage ad spend to ensure resources are utilized efficiently, prioritizing performance and lead quality.
Identify and scale high-performing campaigns to increase the volume of qualified leads.
Analyze performance data to uncover trends, evaluate lead quality, and continuously optimize campaigns for better results.
Conduct A/B tests on ad creatives, messaging, and landing pages to uncover insights that drive campaign improvements.
Generate detailed reports to track metrics like cost per lead and conversion rates, providing actionable insights for further optimization.
Set up accurate tracking and reporting using tools like Google Analytics and CRM platforms to ensure the effectiveness of lead generation efforts.
Work with creative team to develop compelling ads that resonate with target audiences and encourage engagement.
Collaborate closely with the sales team to ensure leads are converting effectively, while implementing strategies to enhance lead quality when needed.
Stay informed about industry trends, competitor strategies, and platform updates to inspire fresh and innovative campaign ideas.
Qualifications and Skills
Proficient in english for effective communication and reporting across global markets.
Proven experience in performance marketing or lead generation, with a strong focus on digital advertising platforms like Facebook Ads, Google Ads, and Tiktok Ads.
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Excellent communication and collaboration skills to work effectively with creative and sales teams.
Detail-oriented with strong organizational skills, capable of managing multiple campaigns and tasks simultaneously.
Results-driven mindset with the ability to focus on achieving qualified lead volume and conversion goals.
Ability to troubleshoot and solve problems quickly, especially under tight deadlines.
Proactive attitude with a passion for staying updated on the latest trends and best practices in digital marketing and lead generation.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Skills Required
- Proven experience in performance marketing or lead generation using Facebook Ads, Google Ads, and TikTok Ads.
- Proficiency with Google Analytics and CRM platforms, including setting up accurate tracking and reporting.
- Strong analytical skills to interpret data, identify trends, and make data-driven decisions.
- Experience conducting A/B tests on ad creatives, messaging, and landing pages to improve performance.
- Excellent communication and collaboration skills to work effectively with creative and sales teams.
- Proficient in English for effective communication and reporting across global markets.
- Detail-oriented with strong organizational skills, capable of managing multiple campaigns simultaneously.
- Results-driven mindset focused on achieving qualified lead volume and conversion goals.
- Ability to troubleshoot and solve problems quickly, especially under tight deadlines.
- Proactive attitude with a passion for staying updated on the latest digital marketing trends and best practices.
What We Do
Cartrack is a global smart-mobility company providing fleet management and telematics via a scalable Software-as-a-Service platform. Combining IoT GPS devices, real-time tracking and analytics, Cartrack helps businesses improve vehicle safety, efficiency and productivity across multiple markets. The company operates in many countries and supports installation, maintenance and data-driven fleet optimisation services for commercial and consumer fleets.
