The Performance Marketing Specialist will drive strategic growth across digital marketing channels. This position is designed for an analytical thinker who is passionate about data-driven strategies and is eager to optimise campaigns for maximum performance. The successful candidate will work closely with a dynamic marketing team to enhance brand visibility and customer acquisition.
Key Responsibilities:
- Plan, execute, and optimise paid advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads
- Analyse campaign performance data using Google Analytics and other tools to identify trends and opportunities
- Conduct A/B testing to improve ad creatives, landing pages, and audience targeting
- Manage campaign budgets and allocate resources to maximise ROI
- Develop and implement SEO strategies to complement paid efforts
- Create detailed performance reports with actionable insights for stakeholders
- Collaborate with the content and design teams to produce high-converting ad creatives
- Stay up-to-date with the latest digital marketing trends, tools, and best practices
Nice to Have:
- Experience in e-commerce or high-growth startup environments
- Familiarity with SEO strategies and tools
- Certification in Google Ads or Facebook Blueprint
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 2+ years of proven experience in performance marketing or a similar role
- Strong analytical skills with a knack for numbers and data interpretation
- Proficiency in digital advertising platforms (Google Ads, Facebook Ads, Instagram Ads)
- Hands-on experience with analytical tools such as Google Analytics
- Experience with A/B testing and campaign optimization techniques
- Strong budget management and ROI analysis skills
- Excellent verbal and written communication skills
- Knowledge of SEO principles and performance marketing best practices
Top Skills
What We Do
Division50 is a global lead generation and sales enablement agency dedicated to accelerating growth for ambitious companies. We specialize in building high-performing outbound and inbound sales systems, event-driven lead generation, and strategic campaigns that reliably deliver results. Whether your goal is expanding into new markets, increasing revenue, or driving sustainable growth, Division50 ensures you get there faster and more efficiently. Specialties: Outbound Sales, Inbound Lead Generation, Event Marketing, Omnichannel Outreach, SDR Management, Strategic Sales Consulting, Sales Automation, CRM Management, Paid Media Advertising. Start Generating Leads That Convert Today. Discover more at www.division50.com.
