Performance Marketing Specialist

Position Summary:

User Acquisition plays a critical role in scaling our games by identifying, acquiring, and retaining high-value users across target markets. This role sits at the intersection of data, creativity, and strategy in a fast-moving, performance-driven environment where insights evolve rapidly. Success requires strong analytical judgment, strategic thinking, and the ability to translate complex data signals into profitable growth decisions.

As a User Acquisition Manager, you will take end-to-end ownership of UA strategy and execution for assigned titles, acting as a key growth partner to product, game, and creative teams. You will help shape long-term acquisition strategies while continuously optimizing performance through experimentation, innovation, and cross-functional collaboration.

Responsibilities:

• Define and execute the long-term user acquisition strategy for assigned games with full accountability for growth, efficiency, and profitability.
• Own forecasting, budget planning, and performance targets across all UA channels, optimizing for LTV, ROAS, and payback.
• Drive a structured experimentation roadmap through testing of creatives, audiences, bidding strategies, and funnels.
• Drive a relentless culture of experimentation on all key existing channels, while also ideating and establishing new UA funnels for the game you are in charge of.
• Own creative strategy in close partnership with marketing artists, setting clear hypotheses and success criteria.
• Build and maintain a high-velocity creative testing framework that feeds learnings into both UA and product decisions.
• Act as the primary growth partner to game and game teams, ensuring tight alignment between acquisition strategy, product roadmap, live operations, and monetization.
• Communicate performance insights, risks, and opportunities clearly to cross-functional stakeholders.
• Stay ahead of industry trends, privacy changes, attribution shifts, and competitor strategies, proactively adapting acquisition approaches.
• Contribute to UA best practices, frameworks, and scalable processes across the organization.

Experience & Background:

• 5+ years of hands-on experience in user acquisition for mobile games or consumer apps, with demonstrated ownership of performance outcomes.
• Proven experience managing and optimizing sizable UA budgets with clear ROI, and growth targets.
• Strong understanding of mobile UA ecosystems, including privacy changes, attribution limitations, and evolving measurement frameworks.
• Solid knowledge with mobile ad tech, including attribution providers, measurement tools, and programmatic ecosystems.
• Highly analytical mindset with the ability to translate complex data into clear, actionable decisions. 
• Strong sense of ownership, bias for action, and comfort operating with high autonomy.
• Excellent written and verbal communication skills, with the ability to influence across disciplines.
• Genuine passion for mobile games and growth-driven product development.

Nice to have:

• Advanced Excel or financial modeling skills
• Working knowledge of SQL
• App Store Optimization experience
• Familiarity with ad monetization technologies and systems
• Strong understanding of Arab mobile gamers’ preferences and behaviors

• 5+ years of hands-on experience in user acquisition for mobile games or consumer apps, with demonstrated ownership of performance outcomes.
• Proven experience managing and optimizing sizable UA budgets with clear ROI, and growth targets.
• Strong understanding of mobile UA ecosystems, including privacy changes, attribution limitations, and evolving measurement frameworks.
• Solid knowledge with mobile ad tech, including attribution providers, measurement tools, and programmatic ecosystems.
• Highly analytical mindset with the ability to translate complex data into clear, actionable decisions. 
• Strong sense of ownership, bias for action, and comfort operating with high autonomy.
• Excellent written and verbal communication skills, with the ability to influence across disciplines.
• Genuine passion for mobile games and growth-driven product development.