Performance Marketing Specialist

Laba Group is one of the largest international EdTech companies in Eastern Europe, dedicated to transforming careers, businesses, and lives through innovative online education. With over 800 professionals across 8 global markets, we operate 5 forward-thinking educational brands, including Laba, Skvot, robot_dreams, Vocabulaba, and ELVTR.

Over the past decade, we’ve launched over 1,400 courses and educated more than 200,000 students across 50 countries. As we continue our mission to become Europe’s largest educational project and reach unicorn status, we’re seeking passionate talent to join our global team.

As a Marketing Specialist, you will be an integral part of our expanding team, helping to manage and improve our digital marketing campaigns. Working with Meta Ads and Google Ads, you will play a key role in achieving better campaign performance and scaling our offerings.

This is a full-time position.

Apply if you see yourself in any of these roles:

• System Optimizer: Keep ad accounts tidy, document steps, finish what you start.
• Team-First Builder: Move projects forward, communicate clearly, take initiative.
• Hypothesis Machine: Turn ideas into tests fast, learn from data, own outcomes.

Across all: Think in KPIs (CPL/CTR/CAC/ROAS) and decide with data.

Responsibilities

• Campaign Management (Meta Ads): Create, launch, and optimize conversion campaigns.
• Lead Quality & Cost Control: Track TA vs. non-TA; keep CPL within KPI and flag anomalies early.
• Quality Assurance: Check audiences, exclusions, placements, attribution windows, budgets, and naming.
• Team Collaboration: Work with producers, copywriters, and designers; give clear, data-backed feedback.
• Creative Iteration: Generate ideas to improve ads/audiences/funnels; run A/B tests and log learnings.
  

• At least B2 level of English.
• 1–2 years of hands-on digital experience with conversion campaigns (performance marketing/user acquisition).
• Confident with Meta Ads or Google Ads Manager.
• Metric fluency: CPM, CTR, CPC, CPL, CAC, ROAS/ROI, LTV, etc.
• Growth mindset: a conscious desire to develop in marketing and own outcomes.
• Strong analytical skills and comfort working with data/reports.
• Ability to propose unconventional ideas, test them, and take responsibility for results.
  

• Competitive Salary and Bonuses: We value your dedication and expertise, offering a competitive salary and a range of company perks and benefits that reflect our commitment to excellence.

• Exciting Benefits: Enjoy gym membership reimbursements, mental health benefits, generous vacation and sick leave allowance, and free access to all our courses. 
• Flexible Schedule: Work from a cozy office in Kyiv, Ukraine (1–2 times/week).
• Collaborative Work Environment: Join a team of passionate, like-minded individuals and receive mentorship from global marketing experts in Kyiv office (1-2 times/week).

• Intro call with our recruiter.
• Test assignment.
• Interview with Team Lead.
• Offer.

At Laba Group, we believe in the power of education and its ability to change lives. We're not just a company; we're a community of learners and innovators on a mission to redefine the future of learning. By joining us, you will work in a stimulating and supportive environment where your work truly matters.

Please note that due to the high volume of applications, we will only be able to respond to those candidates whom we select to proceed with in the hiring process. We appreciate your understanding and thank you for your interest.

Laba Group is committed to providing equal opportunities and fostering a diverse, inclusive environment for all, whether you join us as an employee or a contractor.