Performance Marketing Specialist

ABOUT JACKPOT:

At Jackpot.com, our mission is to create the most trusted online lottery and gaming destination. From the very beginning, we've focused on delivering a seamless, user-friendly experience that allows players globally to enjoy their favorite games in a secure, exciting, and engaging environment.

Internally, we’ve fostered a culture built on our core values – Decisiveness, Grit, and Lifelong Learning. These principles shape our work environment and guide our efforts as we collaborate, innovate, and support one another in scaling our platform to leave a lasting impact on the gaming industry.

THE ROLE:

Reporting to our Sr. Manager of User Acquisition, you will be responsible for campaign management and ad operations across multiple channels with a focus on paid search (Google, Apple, Bing). You will heavily partner with cross-functional team members to deeply understand the Jackpot business and utilize data to optimize existing media strategies and Google Ads campaigns. The ideal candidate has experience managing PPC campaigns and a strong analytical skill set that will help drive aggressive business growth and ROI.

WHAT YOU'LL DO:

• Support all facets of PPC campaign management including event tracking, bidding, keyword research, ad copy, reporting and optimization.
• Regularly analyze campaign data to identify trends, insights, and opportunities for optimization. Developing reports to be shared with senior management.
• Manage and allocate weekly budgets to ensure efficient spending and maximum ROI.
• Collaborate with cross functional teams such as design, product and data analytics to ensure campaigns are delivered and reported on properly.
• Work closely with Sr. Manager of User Acquisition to develop strategies for achieving increased scale and efficiency through new and existing search strategies.

WHAT WE'RE LOOKING FOR:

• ​​Bachelor's degree in Marketing, Business, or a related field.
• Ability to work Eastern Standard Time hours
• 3-5 years of experience building, optimizing and reporting on Paid Search channels (Google Ads, Bing Ads, and Apple Search Ads).
• Experience managing budgets > $100k a month on Google.
• Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance.
• Detail-oriented with strong organizational abilities.
• Strong knowledge of the marketing landscape, specifically Paid Search trends and best practices.
• Excellent platform skills, including Excel, Google Analytics and Google AdWords.

IT'S A BONUS IF YOU HAVE:

• Experience crafting compelling ad copy & landing pages.
• Experience working with Apps.
• An understanding of the gaming industry.

WHAT'S IN IT FOR YOU?

• $95k-$115k base salary + bonus + equity
• Benefits on par with leading, progressive tech companies (think 100% employee-only coverage, monthly HSA contribution, mental health offerings, etc.)
• 401(k)
• Paid Parental Leave
• PTO/Sick Time
• Dedication to Lifelong Learning through our Monthly Speaker Series
• Monthly cultural and social events
• A values-driven team culture built through intentional hiring, fostering collaboration and alignment.

Jackpot is an Equal Opportunity Employer committed to providing a safe and inclusive workplace free from discrimination and harassment. We foster a diverse environment where all employees can thrive, feel valued, and contribute to making a positive impact together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law.