Digital Marketing Specialist

Morningstar is committed to empowering investor success. One way we accomplish this is by offering independent research and great software products to financial advisers and individual investors. We believe that when the investor wins, we all win. At Morningstar, your contributions have meaning and can drive change. We offer a place where talented, driven people can grow. Our differences are our strength; the fact that we don't all think the same way and encourage unique perspectives helps create great products and services for our clients.
We have a permanent opportunity for a Digital Marketing Specialist, Investor, to join the Morningstar marketing team. Working closely with various stakeholders, you will report into the Associate Marketing Director, Investor, and be responsible for developing, executing and managing activities to acquire new leads and customers across our digital channels.
On any given day, you will:

• Develop new promotions across Email, Organic Search and Display to convert our existing audience into paid subscribers
• Develop, implement and optimise new Paid Social & Paid Search campaigns to drive cost-efficient lead generation
• Design and run experiments to improve the customer journey, reduce customer acquisition costs and boost ROI
• Develop and manage EDM automations to nurture and convert email subscribers
• Conduct performance reporting of key channels and campaigns and generate insights and opportunities to improve ROI
• Assist with organic social media as needed
• Collaborate with internal stakeholders including Design, Product and Compliance to ensure campaigns are compliant and aligned with requirements / guidelines
• Stay up to date with digital marketing best practices and industry trends.

We'd love to hear from people who have:

• 3 - 5 years digital marketing experience with a focus on customer acquisition and demonstrable results generating new leads and customers and improving ROAS
• Experience acquiring leads and customers through Paid Social and / or Paid Search
• Demonstrable hands-on experience owning the end-to-end delivery of digital acquisition campaigns, including strategy development, idea formation, writing copy, building landing page and funnels, ad and tracking setup, analysis, reporting and optimization
• Ability to work independently to drive projects along but also collaborate with cross-functional stakeholders to get buy-in, feedback and approval
• Ability to make sense of data and present commercially focused, data-driven recommendations in a clear, concise manner (written and verbal) to a variety of stakeholders
• Self-starter with 'can-do' problem-solving attitude
• Experience in financial services, particularly investing, highly preferred
• The ability to manage multiple new and existing campaigns at the same time and deliver to tight timelines
• Strong copywriting skills
• Experience with digital tracking practices
• Experience using analytics tools i.e. Google Analytics

What we can offer you:

• Work with a respected, leading global financial services brand with a dedication to customer success
• Results-focused, data-driven environment
• Hybrid work: 3 days in the office, 2 days WFH
• Annual education and well-being stipend to help support your professional growth

Morningstar is an equal opportunity employer.
Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We've found that we're at our best when we're purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
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