Performance Marketing Specialist

Company Description

About Wolt 

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to home or to the office. Our local commerce platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. To enable this, Wolt develops a wide range of technologies from local commerce platform to retail software and financial solutions, as well as operates its own grocery stores under the brand Wolt Market. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 31 countries today, 27 of which are with the Wolt product and brand. 

So, why work at Wolt?
At Wolt, we’re about getting things done.
You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.
We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion
We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

Job Description

In Wolt, the Central Growth Team is the force driving the entire user funnel from awareness to retention for both new and existing customers as well as our courier partners in our 27 markets. With a strategic mindset, we work to acquire new users as well as make sure our overall funnel is in good shape. Efficiency and incrementality are the key drivers for our marketing decisions.

Our 30+ person Performance Marketing Team currently consists of people specialized in user acquisition, brand performance as well as ASO. The people on our team are experts in both digital marketing and analytics. However, we are now at a point where we need a top individual to strengthen the team and focus mainly on growing our business in Germany through online marketing channels. You will directly report to the Regional Performance Marketing Lead.

What you’ll be doing

• Own online user acquisition in Germany responsible for both planning and execution
• Design, manage, implement, and execute user acquisition strategies
• Implement, manage, and optimize marketing campaigns on both Web & Mobile across Search, Social, and Programmatic channels
• Work closely with other members of the performance marketing team
• Work towards clear marketing KPIs such as new customer growth, CAC, revenue, and LTV
• Work closely with the German regional marketing team, providing updates and input while aligning on joint goals
• Identify top-performing partners and channels and build strong relationships
• Proactively conduct continuous campaign experiments and performance analysis to optimize the channel performance
• Implement & Troubleshoot attribution/tracking issues

Qualifications

• Proven track record in Web & Mobile performance marketing
• You have a background in the gaming/tech/app/mobile industry and specific experiences in some subset of Paid Social, Google & Programmatic
• Extensive hands-on experience with paid online marketing, managing & scaling your own budget, in the mobile, e-commerce, or gaming industry
• Demonstrated ability to effectively manage and optimize a monthly acquisition budget across channels and do in-house media buying 
• Solid experience working with web & mobile tracking and analytics
• Detail-oriented with the ability to work independently and manage multiple projects
• A passionate and organized self-starter who doesn’t accept the status quo but always seeks to improve and automate workflows to increase performance
• Excellent written and verbal communication skills in English. German language comprehension is a strong plus

Additional Information

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for:

• Opportunity to be part of building something exceptional, in an international environment
• Lots of learning and growth in a globally scaling tech company
• Stock options available

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!