KingMakers is a digital entertainment group proudly built in Africa, for Africa.
Since our beginnings in 2018, we’ve grown into a team of more than 700 professionals across Lagos, Cape Town, Madrid, Malta and London. Through our brands BetKing (Nigeria) and SuperSportBet (South Africa), we connect millions of fans every day.
Backed by MultiChoice Group, Africa’s largest pay-TV operator, we combine the credibility and reach of a major media company with the ambition and agility of a scale-up.
Our vision is bold: to be the African home of sports and iGaming entertainment, where play is innovative, inclusive and always responsible.
About The Role
Are you passionate about turning data into growth? As our Performance Marketing Specialist, you'll own the end-to-end execution of paid digital campaigns, using data, testing, and optimisation to drive profitable customer acquisition. This is a hands-on role where you'll have the autonomy to experiment, make impactful decisions, and directly influence business growth in a fast-paced, performance-driven environment. You'll work closely with Creative, CRM, Product, and Analytics teams to maximise campaign performance and uncover new growth opportunities.
What You’ll Be Doing
- Own the execution and optimisation of paid digital campaigns across multiple channels.
- Manage marketing budgets to maximise ROI and drive profitable customer acquisition.
- Monitor, analyse, and report on campaign performance using key marketing metrics.
- Continuously test creatives, audiences, bidding strategies, and landing pages to improve results.
- Optimise campaigns based on customer value (NGR/LTV), not just cost per acquisition (CPA).
- Identify new growth opportunities, channels, and audience segments.
- Scale high-performing campaigns and quickly pause or adjust underperforming ones.
- Collaborate with Creative, CRM, Product, and Analytics teams to maximise campaign performance.
- Present performance insights and recommendations to stakeholders to support data-driven decisions.
- Stay up to date with industry trends, platform updates, and performance marketing best practices.
Requirements
- 3–5+ years of hands-on experience managing and optimising paid digital campaigns.
- Proven track record of driving profitable customer acquisition through performance marketing.
- Strong expertise across major advertising platforms (e.g. Google Ads, Meta Ads, TikTok Ads).
- Highly analytical, with the ability to connect campaign performance to business outcomes such as ROI, LTV, and NGR.
- Experience managing and optimising significant marketing budgets.
- Strong testing mindset, with experience running A/B tests and continuously improving campaign performance.
- Proven ability to identify growth opportunities and confidently scale successful campaigns.
- Decisive, data-driven approach to optimising performance and quickly addressing underperforming campaigns.
- Excellent understanding of attribution, tracking, and analytics tools.
- Self-motivated, proactive, and comfortable working in a fast-paced, performance-driven environment.
- Experience in the iGaming, sports betting, or online gaming industry.
Benefits
Benefits vary by location, but here's what you can expect as part of the KingMakers package:
- ✨ Flexible Work – Hybrid model and flexible hours, giving you the freedom to collaborate in the office or focus remotely.
- 💚 Health & Wellness – Private health insurance and wellness benefits to keep you feeling your best.
- 💰 Retirement & Group Risk – Joint contributions to your Retirement Annuity (RA) and Group Risk Fund to secure your future (South Africa hub).
- 🚗 Stress-Free Parking – Safe, convenient parking so your day starts smooth.
- 💻 Top-Notch Tech – A high-performance laptop and tools to make your work seamless and productive.
- 🏟️ Team Activities – Regular events to connect, collaborate, and have fun with your colleagues.
- 🍿 Office Perks – Free snacks, coffee, and a welcoming environment to keep you energized.
- 🏆 Performance Bonuses – Discretionary rewards recognizing your contributions and impact.
Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.
At KingMakers, we’re committed to creating an environment where you can do your best work, grow, and be rewarded for it.
Skills Required
- 3-5+ years of hands-on experience managing and optimising paid digital campaigns
- Proven track record of driving profitable customer acquisition through performance marketing
- Strong expertise across major advertising platforms (e.g. Google Ads, Meta Ads, TikTok Ads)
- Highly analytical with ability to connect campaign performance to ROI, LTV, and NGR
- Experience managing and optimising significant marketing budgets
- Strong testing mindset with experience running A/B tests
- Proven ability to identify growth opportunities and scale successful campaigns
- Decisive, data-driven approach to optimising performance and addressing underperforming campaigns
- Excellent understanding of attribution, tracking, and analytics tools
- Self-motivated, proactive, and comfortable working in a fast-paced, performance-driven environment
- Experience in the iGaming, sports betting, or online gaming industry
What We Do
KingMakers is the leading sports and digital entertainment platform company across the African continent. We are focused on creating opportunity. Opportunity that allows individuals and communities to realise their dreams – to be the best they can be. Opportunities to grow, to change, to build a business, to make a difference. Opportunity for individuals. Opportunity for our communities. Our proprietary technology, delivered through our agency and online platforms, brings sports fans and their communities closer to the games they love. We do this by building products and content experiences that delight our customers daily, that empower our partners and sustain their communities. That’s why at the heart of KingMakers is a passion to empower individuals and to give back to the community. We do this by allowing agents in our network to grow their own business and in so doing enrich the communities in which we operate. Our goal is always to put the customer first : by combining technology, customer insight and talent we strive to give African sports fans a superior, more rewarding and engaging experience, online, offline 24/7. Our Values: • Customer Focus • Passion & Dedication • Openness, Honesty & Directness • Innovation & Big Thinking • Ownership & Accountability • Speed & Focus • Low Ego • Fun
