Experience Level: 3–5 Years
Department: Marketing
About Us:
ACE Money Transfer is a UK-based multinational company headquartered in Manchester, United Kingdom. ACE Money Transfer provides online remittance services to individuals in 29 countries across the UK, Europe, Canada, and Australia, enabling them to send money across borders in over 100 countries.
As a Performance Marketing Specialist, you will be responsible for owning, executing, and optimizing our paid acquisition strategy to drive scalable user growth, conversion, and retention. You will manage campaigns across multiple digital channels (including Google, Meta, TikTok, and Programmatic), leveraging data-driven insights to optimize CAC (Customer Acquisition Cost) and maximize ROAS (Return on Ad Spend) or LTV (Lifetime Value).
Key ResponsibilitiesCampaign Strategy & ExecutionEnd-to-End Campaign Management: Plan, launch, and manage paid acquisition campaigns across major platforms (Meta Ads Manager, Google Ads, TikTok Ads, etc.).
Budget Allocation: Optimize a significant monthly ad budget, dynamically reallocating spend based on real-time performance and channel efficiency.
A/B Testing: Design and execute continuous conversion rate optimization (CRO) and A/B tests across ad creatives, copy, landing pages, and audience targeting.
Funnel Optimization: Analyze the full marketing funnel to identify bottlenecks and unlock growth opportunities across the entire user journey.
Attribution & Tracking: Work closely with data and development teams to ensure flawless event tracking, data attribution, and deep integration with Mobile Measurement Partners (MMPs like Adjust, AppsFlyer) or web analytics tools (GA4).
Reporting: Build and maintain performance dashboards, presenting weekly, monthly, and campaign-specific growth reports and actionable insights to senior leadership.
Creative Ideation: Collaborate with design and content teams to brainstorm high-converting ad assets, video concepts, and localized copy.
Performance Feedback: Provide data-backed feedback to creative teams regarding which assets are driving performance, shifting strategies toward content velocity and localization.
Experience: 3 to 5 years of proven experience running paid acquisition, performance marketing, or growth campaigns (B2C or FinTech/App marketing experience is a strong plus).
Channel Expertise: Deep, hands-on knowledge of Meta Ads Manager, Google Ads (Search, Performance Max, App Campaigns), and TikTok Ads Manager.
Analytical Powerhouse: Advanced proficiency in Excel/Google Sheets and Google Analytics 4. Strong understanding of growth metrics: CAC, LTV, ROAS, CPM, CPC, and CPI.
Tech Stack Savvy: Direct experience working with MMPs (e.g., Adjust, AppsFlyer) and an understanding of post-iOS14 tracking challenges and attribution modeling.
Testing Framework: A disciplined approach to testing hypotheses and a background in conversion rate optimization (CRO).
Mindset: Highly analytical, agile, and structured. You enjoy problem-solving and can turn data into compelling narratives and business strategies.
Skills Required
- 3-5 years running paid acquisition or performance marketing campaigns
- Hands-on experience with Meta Ads Manager, Google Ads (Search, Performance Max, App Campaigns), and TikTok Ads Manager
- Experience with Mobile Measurement Partners (Adjust, AppsFlyer) and mobile/web attribution modeling
- Advanced proficiency in Excel or Google Sheets and Google Analytics 4 (GA4)
- Proven experience designing and executing A/B tests and conversion rate optimization (CRO)
- Ability to optimize large monthly ad budgets and maximize ROAS/CAC/LTV
- B2C or FinTech/App marketing experience
- Understanding of post-iOS14 tracking challenges and attribution impacts
- Strong analytical, structured, and data-driven mindset with stakeholder communication skills
What We Do
ACE Money Transfer is a global leader in providing seamless, secure, and efficient international remittance services. Established with a mission to connect families and empower individuals, we specialize in enabling people to send money to their loved ones across the globe, quickly and reliably.
Why Work With Us
At ACE Money Transfer, we don’t just offer jobs; we provide a platform for growth, purpose, and impact. Our company stands out because of its innovative approach, global reach, and commitment to both our customers and employees.
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