Performance Marketing Specialist- On site

What you will do:

• Strategic Planning: Support the team with data and insights to build the company’s acquisition  strategy in Mexico.
• Plan and execute Digital Marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools.
• Constant monitoring and development of optimization strategies  for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI's achievement. Google ADS.
• Provide paid media analysis to support Mexico’s direction and present weekly and ad-hoc performance reports to share with stakeholders.
• Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses.
• Budget Management: Manage and allocate paid media budgets effectively across channels and ensure proper pacing.
• Develop acquisition communication ideas, coordinate its development and execution in campaign materials and multiple ad formats ensure campaign best practices.
• Support Marketing and Operations departments to achieve user and driver base growth.
• Identify opportunities for brand positioning with potential content, creatives, keyword trends and other improvements.
• Join weekly review meetings with the Hong Kong team, implement change requests and monitor their impact.

To be part of our team, you’ll need:

• 4-5 years of experience with performance marketing campaigns.
• Experience with paid media, content strategies and reporting and market insights.
• Graduated in Marketing, Advertising, Engineering or similar (is a plus)
• Advanced English.