Performance Marketing- Mobile Marketing (Hybrid Work Setup)

ROLE SUMMARY:
We are looking for a Senior Executive, Performance Marketing with demonstrable experience of delivering great results within paid marketing. You will take responsibility for full funnel planning and execution of paid campaigns, ensuring MoM growth and profitability.

RESPONSIBILITIES:

Campaign Strategy, Execution & Optimization

• Plan, implement, and optimize performance marketing campaigns across Google, Meta (Facebook/Instagram), TikTok, Apple Search Ads (ASA), and other emerging platforms.
• Leverage data analytics & attribution tools such as Appsflyer, Mixpanel, and Looker to track full funnel campaign performance and analyze key metrics (CPA, ROAS, CPM, CPC, CTR, CR etc.), and ensure cost-effective results.
• Support A/B testing initiatives across creatives, audience targeting, and user redirection to drive continuous improvement.
• Prepare regular performance reports, manage campaign budgets efficiently, and ensure alignment with business targets.

Cross-Functional Stakeholder Engagement

• Coordinate with internal teams to manage creative timelines and ensure timely delivery for campaign launches.
• Collaborate closely with content and design teams to develop and optimize ad visuals and ad copy for performance-driven results.
• Ensure continuous alignment of campaign goals, timelines, and deliverables across all stakeholders.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 2-3 years of hands-on experience in performance marketing (in-house or agency).
• Proven experience with ad optimization and ROI-driven campaign management.
• Proficient in Meta Ads, TikTok Ads, Google Ads, Apple Search Ads, and analytics tools such as Mixpanel and Looker.
• Skilled in budget planning, performance tracking, and data analysis.
• Detail-oriented with strong problem-solving and critical thinking skills.

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region’s pioneering large-scale e-commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.

ZALORA does not accept resumes or candidate submissions from third parties for any position, whether advertised or otherwise, unless ZALORA has entered into a valid written agreement with such third party and has expressly requested candidate referrals.

Any third party that submits unsolicited candidate information, resumes, or profiles without prior written authorization from ZALORA agrees that it has no entitlement to any placement fee, referral fee, or other compensation, even if the candidate is later hired or engaged by ZALORA or Global Fashion Group.

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using, processing, and disclosing the personal data contained in your application and any supporting documents for recruitment-related purposes, including assessing and evaluating your suitability for the present role and for other positions and career opportunities within ZALORA. Your personal data may be shared within the ZALORA Group and with authorized third-party service providers on a need-to-know basis for these purposes.

Where applicable, your personal data may also be stored or processed on systems or servers operated by ZALORA’s service providers, including providers located outside the jurisdiction in which your data was collected. You may request access to or correction of your personal data held by ZALORA by contacting the relevant ZALORA contact point or Data Protection Officer.