Picnic is looking for a native-German speaking Performance Marketing Specialist with a strong background in running App campaigns. The ideal candidate will have 2 to 4 years of hands-on experience in driving user acquisition strategies, optimizing campaigns and achieving measurable results. This role requires frequent travelling to our office in Dusseldorf, Germany to ensure tight collaboration with local operations.
Tricks of the trade- Run campaigns: Developing and implementing robust campaigns on Google, Meta, TikTok and other channels to drive both brand awareness and user acquisition
- Analyze campaign performance: Monitoring and analyzing campaign performance using tools like Adjust and Tableau to optimize results
- Tight collaboration: Working with our creative team to develop engaging ad content
- Learn and grow: Keeping up with industry trends and learning best practices in mobile growth marketing
- MSc. degree in Business Administration, Marketing or equivalent
- 2-4 years of hands-on performance marketing experience, preferably in the mobile industry
- In-depth knowledge of the retail and media industries in Germany
- Proven track record of successfully driving user acquisition and meeting KPI targets
- Strong analytical skills and proficiency in using analytics tools (such as Adjust and Tableau) to derive actionable insights
- Excellent communication and collaboration skills with a demonstrated ability to work cross-functionally
- Native German speaker and willing to travel to Dusseldorf at least once a month
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
Top Skills
What We Do
At Picnic, we’re revolutionizing the way people buy groceries. Our affordable and sustainable service is made possible by our passionate people, cutting-edge technology, efficient planning, and, of course, our fleet of iconic electric vehicles! It’s why our customer base is growing rapidly across the Netherlands, Germany, and France.
One of the things that makes Picnic different is that we handle almost everything in-house: forecasting, developing our first automated warehouse and new electric Picnic vehicles, internal and customer-facing applications—the list goes on. It gives us more freedom when it comes to trying out new and innovative ideas, which is something we do a lot!
We love to challenge ourselves and learn new things. Our teams have access to various meetups, language classes, ‘Lunch & Learn’ sessions, our very own Tech Academy, and tailored soft-skills training. Professional development is as important to us as the service we provide to our customers.
As a diverse team made up of over 80 nationalities, there are always plenty of activities to get involved with, whether you’re into sports, board games, charitable causes, dancing (at our legendary Picnic festival), or licorice tasting—yes, even that!
Our scale-up culture means you get to own your role and bring fresh ideas to the table. So, if you’re looking for an opportunity to make a real difference, get in touch—we’d love to hear from you.
