Digital Marketing Specialist

Responsibilities

• Develop, execute, and optimize performance marketing strategies across Paid, Earned, and Owned channels (e.g., Search, Social, Retargeting, Display, Content Promotion, Influencers).
• Plan and run high-converting campaigns aligned with business goals, leveraging A/B tests and data insights to improve results.
• Apply advanced targeting using audience data, demographics, and behavioral signals to boost campaign impact.
• Manage media budgets efficiently, track spend, and focus on campaigns with the highest ROI.
• Monitor key metrics (CTR, CVR, CPA, ROAS) via analytics tools to guide decision-making.
• Partner with creative teams to produce impactful ads, landing pages, and messaging.
• Collaborate with Sales to align marketing with revenue targets and business goals.
• Analyze performance data to identify opportunities and optimize strategies.
• Work cross-functionally with Marketing, Product, and Data teams to ensure strategic alignment.
• Execute omnichannel strategies for consistent brand experiences across online and offline touchpoints.
• Manage and segment HubSpot lists, ensuring data readiness for campaigns.
• Use enrichment tools (e.g., Sales Navigator, Apollo, Lusha, Clay) to build and qualify target account lists.
• Define engagement criteria and lead scoring based on funnel stage and behavior.
• Build dashboards and reports in HubSpot to track ABM performance and uncover gaps.
• Create and manage automated workflows in HubSpot for nurturing and lead handoff.
• Operate WhatsApp automation tools (e.g., Blip, Treble) to support targeted outreach.
• Align closely with Sales Enablement and SDRs to ensure strategic ABM execution for high-priority accounts.

Requirements

• Experience: 5+ years in Demand Generation or Performance Marketing within high-ticket B2B SaaS, with a proven track record of driving revenue and achieving pipeline goals.
• Education: Bachelor's degree in Engineering, Marketing, Business, or a related field; advanced degree preferred.
• Project Management: Exceptional organizational and project management skills, with the ability to manage multiple campaigns, priorities, and stakeholders simultaneously.
• Ad Platforms: Strong knowledge of digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other paid media tools.
• Revenue Focus: Deep understanding of SQL conversion, CAC, ROI, and long B2B sales cycles, ensuring marketing efforts are directly tied to revenue performance.
• Attribution: Proven ability to implement multi-touch attribution models, track performance, and optimize channels for maximum impact.
• HubSpot Expertise: Experience managing and segmenting lists, building dashboards, and creating automated workflows following platform best practices.
• ABM Tools: Familiarity with contact enrichment platforms like LinkedIn Sales Navigator, Apollo, Lusha, Cortex, or Clay to support account targeting and segmentation.
• Marketing–Sales Alignment: Ability to collaborate cross-functionally with Sales Enablement and SDR teams to ensure ABM strategies are well-executed and personalized.
• Strategic Thinking: Strong understanding of the marketing and sales funnel to identify gaps, optimize touchpoints, and improve lead quality through ABM initiatives.
• Automation Tools: Experience using WhatsApp-based marketing automation platforms (e.g., Blip, Treble) for outreach and lead nurturing is a plus.

Bonus Points

• Google Ads and Google Analytics certifications.
• Hubspot and Salesforce certifications.
• Proficiency in using marketing automation tools for campaign management and optimization.
• Previous experience with international or multilingual performance marketing campaigns
• SEO and Google Ads: Demonstrated success in optimizing SEO and Google Ads campaigns, efficiently managing budgets to maximize ROI.
• Technical Skills: Proficient in CRM and marketing automation tools, leveraging data to inform and execute strategic marketing decisions.