Performance Marketing Specialist- Demand Generation

Job Description

Job Summary

This role supports Domain's Commercial Sales team by managing the setup, delivery, optimisation and reporting of digital advertising campaigns across Domain-owned and partner platforms. The role monitors campaign performance, helps improve results and ROI, and provides insights and updates to internal teams and clients.

Responsibilities

• As a Performance Specialist, your primary role will see you working with key internal stakeholders providing support to them in optimising their bookings to the outlined performance goals.
• You will be involved in exploring new platforms and testing new traffic sources to continue Domains ability to advertise in attention areas
• You will play a key role in identifying key clients to nurture and ultimately increase their activity with Domain
• You will share your expertise and experience on campaign management and give recommendations to drive results and ROI for the advertiser.

Key Stakeholders

• You will be responsible for managing and maintaining a strong relationship with a Key Account Partner and Account Coordinator aligned to your patch
• Engage and collaborate with the Ad Tech team to help drive and facilitate change
• Manage and protect a strong working relationship with your fellow Performance Specialists which can include covering workloads when people are on holidays or sick.
• Being a point of contact and be available for collaboration with external parties such as marketing agencies and commercial clients

About You

• 3+ years' experience in digital or performance marketing, ideally within a media company or agency.
• Experience using advertising platforms such as Google Ads, Google Ad Manager (DFP), DV360 (DBM), Campaign Manager (DCM) and Meta Ads Manager.
• Familiarity with CRM systems like Salesforce.
• Understanding of ad serving, campaign trafficking, media buying and the digital advertising ecosystem.
• Experience setting up, managing and optimising digital advertising campaigns.
• Knowledge of tag management systems and troubleshooting ad creatives.
• Basic understanding of HTML, ad tags and digital advertising code.
• Experience with programmatic advertising, analytics tools or data management platforms is highly regarded.
• Strong Microsoft Excel skills, including pivot tables, reporting and data analysis.
• Excellent stakeholder management skills and the ability to work independently.
• Proficient in Google Workspace tools (Gmail, Docs and Sheets).
• Relevant tertiary qualification in Digital Media, Marketing, IT, Data Science or a related field.
• Google Ads, Google Analytics, Meta Blueprint or Google Ad Manager certifications are highly desirable.

About Domain part of CoStar Group: 
 
Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms.

In 2025, Domain became part of CoStar Group (NASDAQ: CSGP), a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. Together, Domain and CoStar Group is dedicated to digitising the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives. 

What’s Next? 
 
We’ll give your application the thoughtful attention it deserves and get back to you as soon as possible. If there’s a match, one of our recruitment consultants will reach out—so keep your phone handy! We’re genuinely excited about the chance to work together and make a meaningful impact. 
 

Equity, Diversity & Inclusion 
 
Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people). 
 
We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we’re here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at [email protected] or leave a message on 1300 858 356 and we will get back to you. 

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing