Softpers (Pvt.) Ltd. is a Lahore-based software development agency specializing in AI-driven applications, custom software, and automation services. We serve international clients across FinTech, HealthTech, EdTech, Real Estate, and other industries. We’re looking for a motivated HR Executive to join our growing team and take ownership of people operations and daily administrative functions.
Job DescriptionWe are looking for a skilled Performance Marketing Resource with hands-on experience in Meta Ads and Google Ads to join our team. The ideal candidate should be able to plan, execute, monitor, and optimize paid marketing campaigns to generate quality leads and improve campaign performance.
Key Responsibilities:
- Plan and manage paid campaigns on Meta Ads and Google Ads.
- Monitor campaign performance, budgets, conversions, CPC, CPL, CTR, and ROAS.
- Optimize campaigns based on performance data and business objectives.
- Conduct keyword research, audience targeting, and competitor analysis.
- Create and test ad copies, creatives, and landing page suggestions.
- Track leads and campaign results through proper reporting.
- Coordinate with the design/content team for ad creatives and campaign requirements.
- Share weekly/monthly performance reports with insights and recommendations.
- 2–3 years of relevant experience in performance marketing.
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Understanding of lead generation, conversion tracking, and campaign optimization.
- Experience with Google Analytics, Tag Manager, and pixels will be a plus.
- Strong analytical skills and ability to work with performance data.
- Good communication and reporting skills.
What We Offer
- Salary: PKR 90,000 per month
- Growth-oriented environment with real ownership of HR operations
- Exposure to international clients and modern tech workflows
- Collaborative, supportive team culture
- Opportunities for professional development and career advancement
Skills Required
- 2-3 years of relevant experience in performance marketing
- Hands-on experience with Meta Ads Manager
- Hands-on experience with Google Ads
- Understanding of lead generation, conversion tracking, and campaign optimization
- Experience with Google Analytics, Tag Manager, and pixels
- Strong analytical skills and ability to work with performance data
- Good communication and reporting skills
What We Do
Softpers is a full-service IT Company that synchronizes people, processes, and technology in the smartest way possible. Our global clientele ranges from startups to SMBs to Fortune 500 companies. We have not only helped them grow but also make sure that the implementation of our technology solutions is seamless, pain-free, and result-driven. Over the past 5 years, Softpers has matured from a narrowly-focused technology company to a well-established technology hub with a solid team of programming and technology experts delivering impressive results to many happy clients worldwide. Softpers is one of the leading technology businesses that has helped a number of businesses around the world enjoy a much bigger success. Our unique quality-oriented approach towards our clientele has led us to develop state-of-the-art development that is both effective and efficient. The elegance and exclusivity that we provide in our system development and the satisfaction we bring to our clients can be compared to none. Our main purpose is to provide value to our clients. The success of our company is not only due to the high-quality work that we provide, but also because of the way we treat our clients, take care of their needs, and satisfy them in the best possible way.
