The Role
Own and execute paid acquisition for both B2B broker products and a consumer mobile app: build and run search/social/app campaigns, manage full demand-gen budget, implement event- and revenue-based tracking, run A/B tests, evaluate new channels, and report channel-level CAC/ROAS/pipeline contribution to leadership.
Summary Generated by Built In
We're launching the Lysted App — a mobile-first experience built for season ticket holders who want
a simple, powerful way to sell their seats — while continuing to scale paid acquisition across our
established B2B product suite.
a simple, powerful way to sell their seats — while continuing to scale paid acquisition across our
established B2B product suite.
This is a hands-on performance marketing role. You'll own the budget, run the campaigns, build the
tracking, and report on what it all actually drove.
Reponsibilities:
- Own paid search and paid social for Lysted desktop — building and managing campaigns directly, in-platform
- Reach professional ticket brokers through the channels they actually use: Google Search, Meta, niche communities, and intent-driven placements
- Identify and pressure-test new acquisition channels: build a hypothesis, instrument it properly, run the experiment, and make a data-backed call on whether to scale or kill it
- Optimize for pipeline quality and customer LTV — not lead volume; push back when a metric doesn't reflect real business impact
- Own paid UA from day one: Apple Search Ads, Google UAC, Facebook Group Advertising, Meta app campaigns — plus any channel worth a structured test
- Build acquisition funnels designed to reach season ticket holders specifically — not broad consumer audiences — and qualify them before they ever hit the app store
- Define and own mobile KPIs that reflect real business value: qualified installs, activation rate, D7/D30 retention, and in-app revenue signals — not raw download volume
- Run continuous A/B tests across creative, audience segments, and landing pages; read results fast and reallocate accordingly
- Own the full demand gen budget across mobile and web — allocate, pace, and adjust spend based on live performance data
- Make the call on where to increase investment, where to pull back, and how to reallocate when something isn't working
- Track and report on CAC, ROAS, and pipeline contribution by channel; bring spend efficiency into every planning conversation
- Come to budget reviews with a recommendation, not just a recap
- Build and own conversion tracking infrastructure across web and app — event-based and revenue-based, not form fills
- Work with our GTM engineer to ensure HubSpot attribution reflects actual channel-level revenue contribution
- Report on performance with a point of view: what's working, what isn't, what you're changing, and why
- Instrument every new channel test before it goes live — no spend without a measurement plan
B2B Paid Acquisition — Broker Products
Mobile App Acquisition — Lysted App
Budget Ownership
Attribution & Measurement
Qualifications:
- 4–7 years in performance marketing or demand generation, with direct hands-on experience managing campaigns in-platform — not directing agencies
- Proven track record scaling a consumer or prosumer mobile app through paid UA: Apple Search Ads, Google UAC, Meta, ASO
- Strong paid search and paid social fundamentals for B2B audiences — you write the ads, build the audiences, and manage the bids yourself
- Full budget ownership experience: spend allocation, pacing, efficiency reporting, and presenting recommendations to leadership
- A rigorous approach to A/B testing — creative, audience, landing page, offer — with a track record of using results to make fast, high-conviction decisions
- Experience identifying, launching, and evaluating new acquisition channels from scratch
- Fluency in conversion tracking and attribution setup — GA4, pixel implementation, app SDKs, UTM architecture, and HubSpot pipeline attribution
- A revenue-first mindset: you've optimized for pipeline quality, CAC, and LTV — not MQLs or raw lead volume
- Experience marketing across a multi-product platform or ecosystem
- Familiarity with the live events, ticketing, or marketplace industry
- Hands-on experience with HubSpot and marketing automation tools
- Managing B2B and consumer acquisition simultaneously — and knowing how to prioritize between them
Bonus Points For:
About Us
Automatiq is the leading all-in-one software platform in the live event ticketing world, serving resellers of all sizes. Our technology suite streamlines the entire ticket resale process, from effortlessly listing tickets on multiple exchanges to dynamically adjusting prices based on market shifts, and even ensuring tickets reach event-goers promptly.
We are data-driven and customer-obsessed as we work to solve interesting and complicated challenges in a fast-growing global market. We are equally relentless in maximizing our team’s career goals and aspirations by building a company of people who share the same drive and passion. If you are looking for a culture based on great people, technical excellence, and continued growth — where your contributions and ideas really do make a difference — come join us at Automatiq!
Automatiq is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Fair Chance Notice for California Applicants
Automatiq considers qualified applicants with arrest or conviction records. Criminal history disclosure or background checks occur only after a conditional job offer. A criminal history may have a direct, adverse, and negative relationship with the following duties of the role:
—Access to transaction data, privileged information, proprietary information, etc.
—Interactions with customers, employees, vendors, agents, and third parties.
Such a history may potentially result in the withdrawal of a conditional offer of employment. If a conviction directly related to the job raises concerns, candidates will have the opportunity to explain circumstances surrounding the conviction, provide mitigating evidence, or dispute the background report.
Skills Required
- 4-7 years in performance marketing or demand generation with hands-on in-platform campaign management
- Proven experience scaling consumer or prosumer mobile apps via paid UA (Apple Search Ads, Google UAC, Meta) and ASO
- Strong paid search and paid social fundamentals for B2B audiences, including creative, audience building, and bid management
- Full budget ownership experience: allocation, pacing, efficiency reporting, and presenting recommendations to leadership
- Rigorous A/B testing experience across creative, audience, landing page, and offer with fast, data-driven decisions
- Experience identifying, launching, and evaluating new acquisition channels from scratch
- Fluency in conversion tracking and attribution: GA4, pixel implementation, app SDKs, UTM architecture, and HubSpot pipeline attribution
- Revenue-first mindset: optimize for pipeline quality, CAC, and LTV rather than raw lead volume
- Experience marketing across a multi-product platform or ecosystem
- Familiarity with live events, ticketing, or marketplace industry
- Hands-on experience with HubSpot and marketing automation tools
- Managing B2B and consumer acquisition simultaneously and prioritizing between them
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The Company
What We Do
Following the merger of Broker Genius’ industry-leading dynamic price automation technology and Seat Scouts’ industry-leading ticket distribution technology in December of 2020, Automatiq was formed in June of 2022 to solidify the unification of these two companies. Founded by Sam Sherman in 2013, Broker Genius now services over 500 customers who represent over $4 billion a year in ticket sales. The Automatiq data-driven automation platform has helped clients sell over $6 billion of ticket inventory and delivered over 10 million tickets. Automatiq’s mission is to help clients maximize profits through an all-in-one platform by optimizing revenue and lowering operating costs.
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