Performance Marketing Manager

Posted Yesterday
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Melbourne, Victoria, AUS
In-Office
Senior level
Edtech • Software
The Role
Lead end-to-end performance marketing campaigns across SEM, paid social, display and video to drive lead generation and enrolments. Manage budgets, optimise funnels via A/B testing, analyse performance, collaborate with creative, web and sales teams, and maintain media partner relationships to improve conversion and ROI.
Summary Generated by Built In

About OES

OES is a vibrant and values led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world’s most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day.


The Opportunity:

We’re seeking a Performance Marketing Manager to lead the execution and optimisation of multi-channel acquisition campaigns across our education portfolio. Reporting to the Head of Performance Marketing, you’ll be instrumental in driving lead generation and enrolments for our partner universities. You’ll work cross-functionally with Marketing, Creative, Web and Sales teams to deliver high-performing campaigns across the full student journey. This role requires someone experienced in managing multiple accounts simultaneously, with full end-to-end ownership, from hands-on campaign execution through to strategy development, optimisation and performance reporting. You’ll be responsible for defining the overarching strategy and ensuring its effective delivery within platforms.


Your new role:

  • Develop, implement and optimise performance marketing campaigns across SEM, paid social, display and video
  • Manage budgets effectively to maximise ROI and achieve lead and enrolment targets
  • Analyse and report on campaign performance, providing actionable insights to stakeholders
  • Partner with creative teams to test and refine messaging and assets for improved conversion
  • Conduct A/B testing and drive continuous optimisation across the funnel
  • Work closely with sales and website teams to improve lead quality and conversion rates
  • Build and maintain strong relationships with media partners
  • Champion a test-and-learn mindset and contribute to a culture of innovation

Who we need:

  • 4–6+ years’ experience in performance marketing (agency or client-side)
  • Strong expertise across SEM, paid social, display and video channels
  • Hands-on expertise across platforms including SA360, Google Ads, Meta, and Microsoft Advertising 
  • Proven ability to manage budgets, forecasting and ROI
  • Experience delivering integrated, data-driven campaigns with measurable results
  • Skilled in conversion optimisation, A/B testing and funnel analysis
  • Strong analytical mindset with the ability to turn data into insights
  • Collaborative, proactive and comfortable working in a fast-paced environment
  • Relevant tertiary qualification in Marketing, Businessor similar

What’s in it for you?

Along with joining a passionate, energetic and highly skilled team, this role will allow you to gain exposure to many growth and development opportunities. OES offers a hybrid, flexible approach to work, where we work 2-3 days from our state-of-the-art Cremorne office, and the rest from home (or wherever you choose!). Breakfast, snacks, table tennis, Nintendo Switch are all available in the office, as well as weekly staff drinks. Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated.


We pride ourselves on being a 'People First' employer and if you join the OES Team, you will benefit from:

  • Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
  • Professional development and mentoring
  • OES Culture Club and events calendar
  • Health and wellbeing activities
  • Annual flu vaccinations
  • Paid parental leave
  • Purchased leave
  • Study assistance and leave for eligible employees
  • Mental health support resources and Employee assistance program (EAP)
  • Income protection insurance
  • Access to corporate health insurance rates
  • Access to our employee benefits platform - offering retail discounts & novated leasing

If this opportunity excites you, please APPLY NOW with your CV & Cover Letter

At OES, we are committed to creating an inclusive and diverse environment, where we encourage candidates of any nationality, age, background, disability, and gender identity to apply. If you feel aligned to the role and would like to further explore your suitability, we welcome your application and would love to consider your fit for the role at OES.


Skills Required

  • 4-6+ years' experience in performance marketing (agency or client-side)
  • Expertise across SEM, paid social, display and video channels
  • Hands-on experience with SA360, Google Ads, Meta, and Microsoft Advertising
  • Proven ability to manage budgets, forecasting and maximise ROI
  • Experience delivering integrated, data-driven campaigns with measurable results
  • Skilled in conversion optimisation, A/B testing and funnel analysis
  • Strong analytical mindset with ability to turn data into insights
  • Experience managing multiple accounts simultaneously with end-to-end ownership
  • Collaborative, proactive and comfortable working in a fast-paced environment
  • Relevant tertiary qualification in Marketing, Business or similar
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The Company
HQ: Cremorne, Victoria
653 Employees

What We Do

Online Education Services (OES) was established to challenge and advance the online education industry, providing a new student-centric approach to adult education. Through partnerships with highly regarded Australian education providers, OES provides the expertise to create engaging online learning experiences for students who are not catered for by traditional campus-based offerings. In 2018, OES expanded its services and opened its first office in London, United Kingdom. Guided by the analysis of student data, OES continues to innovate the online education experience with its dedicated specialist services in online course design, student support and administration. For four years running (2014/15/16/17), OES has been named a Best Employer by Aon Hewitt. In 2017, OES was awarded the prestigious 2017 ‘Best of the Best’ award, having excelled at delivering an exceptionally positive workplace experience for employees. In 2015 OES topped the BRW Fast Starters list. The BRW Fast Starters list ranks Australia’s fastest growing, public and private, small and medium start-up businesses.

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