Performance Marketing Manager

Reposted 6 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
102K-163K Annually
Senior level
eCommerce • Analytics • Business Intelligence
The Role
The Performance Marketing Manager will lead and optimize paid media campaigns across various platforms, focusing on generating leads and improving marketing effectiveness through A/B testing and data analysis.
Summary Generated by Built In

About Us

AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world’s leading automation platform for ecommerce merchants.

AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system—giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint.

AfterShip integrates seamlessly with eCommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide. Today, over 20,000 businesses—including Samsung, Gymshark, Mejuri, Dr. Squatch and Alo Yoga—rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases.

Built for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide.

Your Mission:

You’ll own and scale paid media at AfterShip, serving as the technical expert behind the engine that drives top-of-funnel pipeline growth across our ICP accounts. From bidding strategy and audience targeting to creative testing and conversion analysis, you’ll lead performance across channels including Google Search, LinkedIn, paid social, retargeting, and emerging acquisition channels. You’ll inherit an existing paid media foundation with the opportunity to take it to the next level, improving unit economics, expanding the channel mix through thoughtful experimentation, and building a consistent pipeline engine for sales to convert. This role comes with significant autonomy, growing budgets, and direct support from the VP of Marketing, giving you the opportunity to shape the future of paid acquisition at AfterShip.

You’ll report directly to the VP of Marketing and work closely with Marketing Ops, Vertical Marketing, Content, and Brand to execute high-performing, integrated demand generation campaigns.

What You'll Do:

  • Own always-on ICP campaigns across Google Search, LinkedIn, paid social, and retargeting, including audience targeting, creative testing, bidding strategy, and budget pacing.
  • Drive paid amplification for product launches, events, content releases, and brand campaigns, ensuring campaigns reach the right audiences at the right time.
  • Continuously optimize performance through hypothesis-driven A/B testing across creative, audiences, landing pages, and bidding strategies, while documenting insights and learnings that help improve overall marketing effectiveness.
  • Take ownership of paid media pipeline performance, ensuring media spend translates into demos booked and pipeline generated. Partner closely with Marketing Ops to maintain accurate attribution, reporting, and UTM hygiene.
  • Recommend and manage monthly budget allocation across channels based on performance data, pipeline impact, and growth opportunities.

Who We're Looking For: 

  • Deep expertise in B2B paid media, ideally in SaaS, with 5+ years of experience owning paid channel performance end-to-end.
  • Strong hands-on experience with Google and LinkedIn Ads. Experience with paid social, retargeting, and app store advertising is a plus.
  • Comfortable operating campaigns directly within ad platforms, not just managing external agencies.
  • A pipeline-first marketer who measures success through MQLs, demos held, pipeline generated, and revenue impact.
  • A disciplined experimenter who can develop hypotheses, run structured tests, interpret results confidently, and scale what works.
  • Strong understanding of marketing attribution, conversion tracking, UTMs, and campaign measurement fundamentals.
  • Direct, thoughtful, and intellectually rigorous. You welcome feedback, communicate clearly, and challenge assumptions constructively when needed.
  • A strong collaborator who builds trust across functions and time zones, communicates proactively in async environments, and works effectively in distributed teams.
 

At AfterShip, we know great talent doesn’t always fit every requirement. If you’re passionate about our mission and believe you can make an impact, we encourage you to apply.

Why You Should Join Us: 

  • Great Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.
  • Innovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.
  • Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.
  • Thrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.
  • Flexible Work Setup: We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (i.e., Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.

Perks:

  • Competitive compensation
  • Remote-first work setup
  • Healthcare coverage offered from day 1
  • Retirement plans including company match
  • Unlimited PTO
  • Annual learning & wellness benefit
  • Monthly book perk
  • Career progression & professional development

Salary range for this role: USD$102,000 - USD$150,000 


We are an equal opportunity employer and provide accommodations upon request throughout the recruitment process, in accordance with local legislation. Please let us know if you require any support, and we’ll work with you to meet your needs.

Skills Required

  • 5+ years of experience in B2B paid media
  • Strong hands-on experience with Google and LinkedIn Ads
  • Experience with paid social and retargeting
  • Strong understanding of marketing attribution and conversion tracking
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Singapore, Singapore
455 Employees
Year Founded: 2012

What We Do

Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world’s leading automation platform for ecommerce merchants. AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system—giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint. AfterShip integrates seamlessly with ecommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide. Today, over 20,000 businesses—including Samsung, Gymshark, Vivino, Harry’s, Mous, and Rakuten—rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases. Built for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people spanning across North America, Europe, and Asia, and representing over 20 cities worldwide.

Gallery

Gallery

Similar Jobs

Vercel Logo Vercel

Marketing Manager

Artificial Intelligence • Cloud • Software
Easy Apply
Hybrid
3 Locations
150K-188K Annually

Harvey Logo Harvey

Marketing Manager

Artificial Intelligence • Legal Tech • Professional Services • Software
Hybrid
New York, NY, USA
373 Employees
136K-204K Annually

Eulerity Logo Eulerity

Marketing Manager

Artificial Intelligence • Marketing Tech • Software • Automation
In-Office
New York, NY, USA
81 Employees
80K-110K Annually
In-Office
New York, NY, USA
2481 Employees
75K-100K Annually

Similar Companies Hiring

Scotch Thumbnail
Artificial Intelligence • eCommerce • Fintech • Payments • Retail • Software • Analytics
US
35 Employees
Milestone Systems Thumbnail
Artificial Intelligence • Security • Software • Analytics • Big Data Analytics
Lake Oswego, OR
1500 Employees
Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account