Performance Marketing Manager

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. 

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose: The Performance Marketing Manager is responsible for leading and optimising the performance marketing strategy, execution, and investment for Kate Spade New York across Europe. Working closely with Ecommerce, Brand, and regional Marketing teams, the role ensures performance activity is aligned to broader business and brand objectives, while continuously identifying new opportunities to improve efficiency, expand audience reach, and strengthen long‑term digital performance.

The successful individual will leverage their proficiency in Performance Marketing to:

• Deliver annual revenue growth targets across all EU regions, while continuously optimising overall marketing performance and efficiency

• Partner closely with Ecommerce and Brand leadership to prioritise and plan performance marketing activities aligned to broader business goals and regional ecommerce annual plans

• Manage the annual performance marketing budget, forecasting channel‑level traffic and revenue to deliver ecommerce targets while meeting agreed ROI benchmarks

• Lead brand relationships with all performance marketing agencies, clearly communicating traffic, revenue, and ROI targets to ensure activity is delivered on time and to plan

• Drive customer base growth through performance marketing channels, with a focus on increasing online newsletter signups and monitoring subscriber growth

• Manage the day‑to‑day execution and performance measurement of marketing activity, developing and implementing channel‑specific strategies across SEO, PPC, Affiliate Marketing, Paid Social, and other performance channels

• Oversee the planning, development, and execution of affiliate marketing programmes, including ongoing review of commission rates by partner type, negotiation of tenancy agreements, and programme launches across all target markets, with a focus on strengthening content and influencer partnerships in collaboration with PR

• Drive SEO performance by managing agency partners and prioritising the delivery of technical, content, and keyword initiatives to accelerate traffic and revenue growth. Collaborate with North America teams on the global AEO roadmap and monitor brand visibility across LLM platforms

• Identify and develop opportunities across existing and emerging channels to improve performance, driving greater cost efficiency and access to new audiences

• Partner closely with Marketing teams to understand the brand strategy and support the delivery of commercial campaigns

• Track industry and channel developments, bringing new opportunities, particularly in LLMs/AI and Search, back to the business to enhance performance

The accomplished individual will possess:

• Proven experience in performance marketing, ideally within a multi‑market, ecommerce‑led business

• Hands‑on experience across performance channels including SEO, PPC, Paid Social, Affiliate Marketing, and emerging digital channels

• Excellent interpersonal and communication skills

• Advanced expertise in Google Analytics 4 (GA4)

• Proven experience in budget management and track record of delivering sales growth

• Strong organisational skills, with the ability to manage multiple priorities in a fast‑paced environment

• Solid project management capability, consistently delivering initiatives on time and to plan

• Highly motivated, confident, and resilient, with a proactive, solution‑focused mindset

• Highly analytical, able to translate complex data and insights into clear, actionable strategies

• Strong knowledge of marketing measurement, tracking, and advertising solutions

What Tapestry can offer you:

• Hybrid working (Tuesday - Thursday working from the office, Monday and Friday working remotely)

• Option to finish early on a Friday (Flex Fridays)

• 1 paid volunteering day per year and opportunities to volunteer with global projects

• Learning & development opportunities

• Internal mobility & career progression

• Regular social events - seasonal & cultural

• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council

 
Other benefits include:

• 25 days holiday in addition to bank holidays

• Annual Incentive Plan (company performance bonus)

• Multi brand discount up to 50% off – Coach and Kate Spade.

• Private healthcare with health assessment (Bupa)

• Bupa rewards - Financial wellbeing support and wellness discounts

• Private dental cover

• Free 24/7 support for family building, fertility and menopause with Maven

• Eyecare vouchers

• Employee assistance programme

• Enhanced employer pension contribution

• Gym discount

• Interest free season ticket loan

• Cycle to work scheme

At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.  
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
 
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.    

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
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