Performance Marketing Manager

The Core Responsibilities of the Role:

• Own paid performance media strategy and results across EQ Bank Personal and Small Business Banking, with a focus on driving strong ROI and efficient CAC. 
• Work closely with agency and platform partners to optimize paid media execution across Google Ads, Microsoft Ads, and paid social platforms, ensuring performance goals are met. 
• Partner with agency and platform partners on channel mix, bidding approaches, testing roadmaps, creative strategy, A/B testing and optimization priorities. 
• Collaborate with the Senior Manager and Product Marketing team to plan and execute go-to-market campaigns, including channel strategy, budgets, KPIs, success metrics, and measurement frameworks. 
• Act as the primary performance marketing point of contact across internal stakeholders (Product, Legal, Compliance, Operations, Finance, Analytics) and external agency and platform partners to coordinate timely ad launches, updates, and testing initiatives. 
• Review and QA campaign strategy, testing plans, creative performance, campaign setup and reporting outputs developed by agency and platform partners. 
• Manage and oversee budgets across all performance channels, providing data-backed recommendations on allocation, scaling, and efficiency improvements. 
• Drive a culture of testing and learning by identifying high-impact experiments to improve conversion rates, reduce CAC, and unlock incremental growth. 
• Identify and evaluate new channels, formats, and platform betas in partnership with agencies and platform partners. 
• Own and maintain EQ Bank’s Marketing Mix Model (MMM) in partnership with our data science partner, ensuring it is regularly updated with new data and used as a strategic input to inform media investment decisions, channel prioritization, and budget planning across the performance portfolio. 
• Leverage Google Analytics and Looker dashboards to assess channel effectiveness, diagnose funnel performance, and inform optimization direction. 
• Deliver weekly, quarterly, and ad-hoc performance reporting with clear insights and recommendations to senior stakeholders, product teams, and agency and platform partners. 
• Collaborate with affiliate marketing partners to identify opportunities for incremental sign-ups and growth. 
• Stay current on industry trends, platform updates, and emerging best practices, sharing insights and test ideas with the broader marketing team. 

Let's Talk About You!

• University degree in Marketing, Commerce, Business, or equivalent experience. 
• 4+ years of experience in performance marketing, either client-side or in an agency environment. 
• Strong understanding of the Google marketing suite and paid social. 
• Prior hands-on experience with paid media platforms, enabling strong judgment and optimization instincts. 
• Experience working closely with agencies and platform partners to drive performance outcomes is an asset. 
• Curiosity and a strong drive for testing and iteration to uncover insights and drive incremental performance improvements. 
• Experience in upper funnel paid media is an asset (YouTube, Connected TV, Display, OLV, etc.) 
• Strong analytical and storytelling skills, with the ability to translate performance data into clear, actionable recommendations. 
• Excellent stakeholder management, vendor management, and communication skills. 
• Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced, performance-driven environment.