As Performance Marketing Manager, you will own and scale ERIKS’ performance marketing efforts across paid digital channels with a strong focus on webshop growth, customer acquisition, and revenue efficiency. You will be responsible for turning media investment into measurable commercial impact in a complex B2B environment.
You will work closely with global and local marketing teams, agencies, and commercial stakeholders to drive first-time webshop transactions, increase online share of wallet, and improve marketing ROI.
Key Responsibilities
Performance Strategy & Growth
- Develop and execute a performance marketing strategy aligned with ERIKS’ webshop growth and profitability objectives
- Own customer acquisition, reactivation, and conversion performance across paid channels
- Translate business targets (revenue, EBITDA, penetration) into clear media and KPI frameworks
- Manage and challenge external performance agencies
Channel Ownership
- Own and optimize paid channels including:
- Paid Search (Google, Bing)
- Paid Social (Meta, LinkedIn, others where relevant)
- Display, retargeting, and emerging performance channels
- Continuously test new platforms, formats, and bidding strategies in a B2B context
- Using automation tool (Channable) to scale a 2m+ skus portfolio across 5 markets.
Webshop & Funnel Optimization
- Work closely with eCommerce, eBusiness manager, Local team and analytics teams to improve:
- First-time webshop transactions
- Conversion rates
- Optimize full-funnel performance from awareness to transaction and repeat purchase
Data, Measurement & Insights
- Define and own performance KPIs (ROAS, conversion rate, revenue contribution)
- Ensure robust tracking, attribution, and reporting across markets
- Use insights to drive decisions, not just report numbers
Stakeholder & Agency Management
- Manage and challenge external performance agencies
- Partner with local marketing teams across multiple countries
- Clearly communicate results, learnings, and recommendations to senior stakeholders
What You Bring
Experience
- 5+ years of experience in performance marketing
- Proven track record driving revenue through paid digital channels
- Experience in B2B, eCommerce, or complex buying journeys is a strong plus
- English + another language is a plus (NL, FR, DE)
Skills
- Strong hands-on knowledge of Google Ads, Meta, and analytics platforms
- Comfortable working with large budgets, multiple markets, and complex product catalogs
- Strong analytical skills with a commercial mindset
- Ability to balance growth, efficiency, and long-term value
Mindset
- Data-driven and outcome-focused
- Comfortable with complexity and ambiguity
- Proactive, structured, and able to influence without direct authority
- Curious, test-and-learn mentality
If you have any questions about the recruitment process, please contact our Recruiter, Annemijn van Duijn 0657078571
What We Do
ERIKS is a specialized industrial service provider that offers a wide range of technical products, co-engineering, and customization solutions, as well as related services. We help customers in a variety of industrial segments to improve their products' performance and reduce their total cost of ownership.
Our technical know-how is the basis of our specialism. Over the last 80 years, we have built up deep expertise in the areas of sealing & polymer, gaskets, valves & instrumentation, industrial & hydraulic hoses, industrial plastics, power transmission & bearings, conveying systems and tools, maintenance & safety products. We supply A-brands as well as our own ERIKS products. A strong focus on digitalization and data insights allows us to develop new services and improve processes for our customers.
At ERIKS, we stand for doing good business. We value long-lasting relationships with all our stakeholders, conduct business in a fair and transparent way and contribute to a better and more sustainable society.
Our 5,000 skilled colleagues worldwide serve customers in their original equipment manufacturing (OEM) and maintenance, repair, and overhaul operations (MRO). ERIKS has branches in 12 countries, with a strong position in Western Europe, alongside a presence in Asia
