Performance Marketing Manager

Reposted 16 Days Ago
Be an Early Applicant
Hiring Remotely in Sofia, Sofia-grad, BGR
Remote
Mid level
Blockchain • Fintech
The Role
Lead performance marketing efforts across multiple channels, oversee budget optimization, drive team performance, analyze campaign data, and adapt strategies based on trends.
Summary Generated by Built In

Driving the next generation of wealth.

Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors.

But technology alone doesn’t drive progress. People do.

We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics.

What makes Nexo different?

We shape industry trends. We rethink how wealth works and build solutions that reflect that belief.

That requires a certain kind of person.

You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving.

This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo.

Official website: nexo.com

Your role:

  • Spearhead performance marketing across channels like Facebook, Reddit, Twitter, Apple Search Ads, Moloco, Liftoff, and more.
  • Own and optimize a significant marketing budget, ensuring efficiency and ROI.
  • Develop and execute go-to-market strategies aligned with overall business goals.
  • Drive automation and innovation to improve campaign performance and scalability.
  • Analyze campaign data, identify trends, and make data-driven decisions.
  • Collaborate with the marketing ops team to leverage and improve martech tools and analytics.
  • Partner with internal stakeholders and manage external vendors, agencies, and freelancers.
  • Stay ahead of industry trends and continuously adapt performance strategies.

What makes you stand out:

  • Proven track record of scaling performance marketing initiatives across multiple platforms.
  • Strong analytical skills with a data-first mindset.
  • Demonstrated experience in building and leading high-performing teams.
  • Passion for innovation and emerging marketing technologies.
  • Strategic understanding of marketing analytics, mobile analytics, and attribution tools.
  • Ability to collaborate with technical and operational teams to enhance marketing tech stack.
  • Excellent communication and stakeholder management skills.
  • Driven, adaptable, and results-oriented mindset.

Nexo benefits:

  • Competitive and rewarding remuneration package.
  • Annual performance-based bonuses.
  • Comprehensive Learning Hub for continuous growth.
  • Hybrid work model: primarily office-based with scheduled home office flexibility.
  • A dynamic and inspiring environment with cutting-edge projects.
  • Career development opportunities in a global leader driving the next generation of wealth.
  • Customizable personal benefits package.
  • Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
  • Parking and public transportation cards at preferential rates, plus free electric bikes.
  • Fresh fruits, snacks, and a well-stocked office kitchen.
  • Regular department team buildings and company-wide team buildings.

Skills Required

  • Proven track record of scaling performance marketing initiatives
  • Strong analytical skills with a data-first mindset
  • Experience in building and leading high-performing teams
  • Strategic understanding of marketing analytics and attribution tools
  • Ability to collaborate with technical and operational teams
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The Company
HQ: Georgetown, KY
372 Employees
Year Founded: 2017

What We Do

Nexo is the world's leading regulated institution for digital assets. The company’s mission is to maximize the value and utility of cryptocurrencies by offering tax-efficient Instant Crypto Credit Lines, a high-yield Earn Crypto Interest product, Send & Pay capabilities, and sophisticated trading & OTC services, all while providing the top-tier custodial insurance and military-grade security of the Nexo Wallet. Nexo manages assets for over 4М+ users across 200+ jurisdictions and has processed over $80 billion since its launch in 2018.

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