Performance Marketing Manager

Posted 5 Days Ago
Be an Early Applicant
Sofia, Sofia-grad
Mid level
Blockchain • Fintech
The Role
Lead performance marketing efforts across multiple channels, oversee budget optimization, drive team performance, analyze campaign data, and adapt strategies based on trends.
Summary Generated by Built In

Stand out and drive the next generation of wealth. ​​Define the digital assets industry. Raise the bar for trust, transparency, and client success. Make your mark.

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care.

Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150+ jurisdictions. With over $11+ billion in AUM and $371+ billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.

Official website: nexo.com

Your role:

  • Spearhead performance marketing across channels like Facebook, Reddit, Twitter, Apple Search Ads, Moloco, Liftoff, and more.
  • Own and optimize a significant marketing budget, ensuring efficiency and ROI.
  • Develop and execute go-to-market strategies aligned with overall business goals.
  • Build, lead, and mentor a high-performing performance marketing team.
  • Drive automation and innovation to improve campaign performance and scalability.
  • Analyze campaign data, identify trends, and make data-driven decisions.
  • Collaborate with the marketing ops team to leverage and improve martech tools and analytics.
  • Partner with internal stakeholders and manage external vendors, agencies, and freelancers.
  • Stay ahead of industry trends and continuously adapt performance strategies.

What makes you stand out:

  • Proven track record of scaling performance marketing initiatives across multiple platforms.
  • Strong analytical skills with a data-first mindset.
  • Demonstrated experience in building and leading high-performing teams.
  • Passion for innovation and emerging marketing technologies.
  • Strategic understanding of marketing analytics, mobile analytics, and attribution tools.
  • Ability to collaborate with technical and operational teams to enhance marketing tech stack.
  • Excellent communication and stakeholder management skills.
  • Driven, adaptable, and results-oriented mindset.

Nexo benefits:

  • Competitive and rewarding remuneration package.
  • Annual performance-based bonuses.
  • Comprehensive Learning Hub for continuous growth.
  • Hybrid work model: primarily office-based with scheduled home office flexibility.
  • A dynamic and inspiring environment with cutting-edge projects.
  • Career development opportunities in a global leader driving the next generation of wealth.
  • Customizable personal benefits package.
  • Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
  • Free parking with a designated space, free electric bikes, and public transportation cards.
  • Fresh fruits, snacks, and a well-stocked office kitchen.
  • Regular department team buildings and company-wide team buildings.

Top Skills

Apple Search Ads
Facebook
Liftoff
Marketing Tech Stack
Moloco
Reddit
Twitter
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The Company
HQ: Georgetown, KY
372 Employees
Year Founded: 2017

What We Do

Nexo is the world's leading regulated institution for digital assets.

The company’s mission is to maximize the value and utility of cryptocurrencies by offering tax-efficient Instant Crypto Credit Lines, a high-yield Earn Crypto Interest product, Send & Pay capabilities, and sophisticated trading & OTC services, all while providing the top-tier custodial insurance and military-grade security of the Nexo Wallet.

Nexo manages assets for over 4М+ users across 200+ jurisdictions and has processed over $80 billion since its launch in 2018.

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