Performance Marketing Manager

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
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Role and Responsibilities

We are currently seeking a Manager, CRM & Performance Marketing for the Digital Appliances Division. The Manager, will be responsible for creating, building and managing owned and paid marketing plans to generate Samsung.com revenue and traffic through owned and paid media channels including: Email, SMS, Web and Push notifications, Paid Social, Content (e.g. Howl), Affiliate and other growth paid media channels for direct-to-consumer marketing. This position will contribute to cross category growth and demand generation for the appliances business working closely to bridge Ecommerce and Digital Marketing channels.

• Design, execute, monitor and optimize owned and partner CRM campaigns to drive customer acquisition, retention, and upselling

• Manage execution of promotional CRM campaigns (Email, SMS, Push) via JIRA tickets with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.

• Drive paid and owned campaign performance optimization through data-driven testing, audience segmentation, and data science modeling.

• Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance

• Responsible for forecasting projected revenue, traffic and spend (commission) by channel

• Monitor and manage campaign spend within channel budgets and adjust strategies to stay within budget while achieving targets.

• Collaborate with S.com category managers to prioritize and execute business objectives, offers and launches for the appliances division

• Partner with HQ marketing teams to ensure global best practices are being followed and execute strategic projects and ad hoc campaigns

• Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions

• Work closely with Digital Product, Creative Services and UX teams to optimize landing page conversion. 

• Partner with engineering to manage, optimize and troubleshoot our product feed for optimal use as well as tagging needs

• Analyze campaign performance data to identify trends, insights, and areas for improvement

• QA and provide clear feedback on creative and proofs across multiple devices

• Generate ongoing GTMs and recaps for cross-functional and executive sharing

• Explore & prioritize new tech vendors & media partners to test in order to diversify and grow our portfolio

• Continuously test new creative, offers, ad formats, landing pages within existing programs

Knowledge, Skills, and Abilities

• Results-driven, passionate business contributor who can drive short-term revenue while iterating on a better outcome with future planning Data-driven, consumer-centric marketer who is passionate about leveraging data to make recommendations and drive change.

• Savvy and passionate about the intersection of technology and business growth, with a relentless focus on optimization and improvement to identify a better way or produce a better outcome

• Strong collaborator who thrives in a fast-paced, highly-matrixed environment

• Critical thinker with a creative mindset to experiment and try new ideas and approaches to driving growth

Skills and Qualifications

• 5-7 years of experience in CRM, performance marketing, growth marketing functions for brands or at agencies

• Ability to facilitate work with cross-functional teams and navigate highly matrixed organizations

• Strong analytical, data-driven problem solving and decision-making skills

• Ability to work under pressure and fast deadlines, and ability to manage multiple projects Knowledge of channel backend tools for Google Ads, Meta Ads, Affiliate partners 

• Strong track record of delivering growth targets for consumer goodsEntrepreneurial spirit and excellent communication skills (verbal and written)

• knowledge of excel, VlookupExperience with Tableau a plus

• Bachelor’s degree

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Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

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The salary range for this role is expected to be between $126,000 and $155,500.  Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.