Performance Marketing Manager

Welcome to Healthee, where healthcare meets simplicity. It's 2025, and our mission is to empower employees to take control of their health benefits with clarity and confidence-navigating complex systems in under 27 seconds. Using cutting-edge AI, we personalize and streamline the experience of understanding, using, and optimizing health coverage.
We're not just building a product. We're crafting an intelligent platform that transforms lives through data-driven insights and seamless digital experiences.
We are seeking a Performance Marketing Manager. You will manage and scale our paid acquisition channels, driving measurable results across digital platforms. You'll be responsible for planning, executing, and optimizing multi-channel campaigns with a focus on ROI, efficiency, and continuous growth. This is a hands-on role with room to shape strategy, test new ideas, and make a real impact on the company's growth trajectory.
Key Responsibilities:

• Develop, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and additional channels.
• Drive user acquisition and lead generation with a strong focus on performance metrics (CPL, CPA, ROAS, LTV).
• Build and manage campaign budgets, ensuring efficient spend allocation.
• Run A/B tests, analyze results, and translate insights into actionable improvements.
• Collaborate with the design, content, and product marketing teams to create compelling ad creatives and landing pages.
• Monitor campaign performance, provide regular reports, and recommend data-driven improvements.
• Explore and test new paid channels and marketing technologies to expand reach.
• Own conversion tracking infrastructure end-to-end, ensuring accurate setup, monitoring, and troubleshooting across Google Tag Manager, HubSpot, LinkedIn, and other platforms.
• Ensure data integrity across analytics platforms and CRM, proactively identifying gaps or anomalies.
• Continuously improve measurement frameworks, including funnel analysis, lead quality tracking, and cohort performance.

Requirements:

• 5+ years of experience in performance/paid marketing, preferably in a B2B SaaS or tech environment.
• Marketing agency experience supporting performance marketing for B2C and/or B2B a plus.
• Proven track record of managing and scaling paid campaigns across multiple channels.
• Strong analytical skills and experience with tools like Google Analytics, Google Tag Manager, or similar.
• Hands-on experience with A/B testing and campaign optimization.
• Excellent communication skills in English; ability to work cross-functionally in a global environment.
• Self-starter, data-driven, and comfortable in a fast-paced startup environment.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Knowledge of SEO/ASO and organic growth strategies.
• Previous experience in global/multi-region campaigns.

Salary range: 25,000-28,000
**At Healthee, we welcome candidates with varying levels of experience for this role, which is reflected in the flexible salary range. The final salary will be determined through a professional assessment during the interview process, in line with our internal development levels . As an equitable employer, we prioritize transparency and are committed to offering fair and competitive salaries that align with those of our current employees.
Check us out on Geektime: https://insider.geektime.co.il/company/healthee/
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