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Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant, diverse team making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
See yourself at Twilio
Join the team as Twilio’s next Senior Performance Marketing Manager
About the job
The EMEA Performance Marketing Manager will be part of the EMEA Marketing organization, managing Paid Social across all Twilio products. This role involves owning the strategy and delivery of paid campaigns. While Paid Social is the core focus, experience in Programmatic Display and other Paid platforms (Reddit, YouTube, Stackoverflow) is beneficial.
This is an in-house position, requiring hands-on management of the platforms. Collaboration with agencies for other channels and activities will occur, but the role requires writing ads, reviewing landing pages, and optimizing activity.
Reporting to the Senior Performance Marketing Manager, this position is critical for continued growth in the region. A deep understanding of the platforms, audience building, metrics, and reporting is essential, along with the ability to work with various teams within Twilio and externally.
Responsibilities
In this role, you’ll:
- Manage and optimise Paid Social activity across EMEA
- Collaborate with the EMEA Marketing team and international peers in North America and Asia Pacific
- Own the Paid Social strategy to align with team OKRs
- Demonstrate expertise in audience segmentation for use across all channels
- Develop reports and insights for the wider team
- Build knowledge of products and business to shape strategies
- Work with external partners and suppliers
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
Required:
Twilio seeks a candidate who embodies the Twilio Magic and has a demonstrated track record of managing Paid Social and other Performance Marketing Channels. Required qualifications include:
- 4+ years of experience in performance marketing
- Expert user of LinkedIn Ads and Meta Ads
- A data-led approach, with the ability to identify issues/opportunities in paid activity
- The ability to work cross-functionally and with peers in other regions
- A test-and-learn attitude
- Experience in building and nurturing audiences, in-platform or with third-party tools
- Ownership of budgets and strategy for similarly sized accounts
- Expertise in platforms and tools that deliver results
- A desire to learn about Twilio’s evolving business and products
Desired:
- Hands-on experience with other paid channels, particularly Google Display
- Working knowledge of Segment (or other CDPs)
- German, French, or other EMEA language skills
- Experience in the B2B tech space
- Tag management experience (i.e., Google Tag Manager)
Location
This role will be remote, based in the UK
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
What We Offer
There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.
So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.
Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.
Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@twilio.com.
Top Skills
What We Do
Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience.
Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications.
By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.
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