Performance Marketing Manager

THE ROLE & THE TEAM

The SEA & DVApps Team are seeking an analytical and process-driven Marketing Manager with experience in performance channels (e.g., Google Search, Meta advertising, Apple Search Ads, Google App campaigns) to join our team. Do you have experience in data analytics and performance marketing? Are you passionate about campaign management? Then this is the role for you!
This role is crucial for ensuring our campaigns are optimized to meet and exceed our performance objectives.

This role is Berlin based and relocation is necessary.

INCLUSIVE BY DESIGN
 

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit. ​

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process. 
 

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups

WHY YOU SHOULD BE INTERESTED…

• The Performance Marketing Manager will be responsible for Campaign Management and Maintenance

• You will set up, prepare, and launch tests, managing and optimizing campaigns, assets, and ads.

• You contribute to and adjust budgets and strategies based on performance data to maximize efficiency.

• You will coordinate with creative teams and our ad partners to ensure seamless execution of campaigns and manage the production of sales and brand creatives, coordinating with the production team to meet deliverables.

• You will work closely with our ad partners to coordinate projects and manage campaign updates effectively.

• You work on cross-team projects to improve the efficiency and delivery of marketing campaigns and collaborate closely with our design, analytics, product, and engineering teams.

WE'D LOVE TO MEET YOU IF

• Campaign Management: You have in-depth knowledge of performance marketing platforms, such as Google Ads or Meta advertising, their best practices, and ad formats availability. Also, you are proficient in setting up and managing campaigns, including budget adjustments and ad creation 

• You have experience with App campaigns (Google Ads or Apple Search Ads).

• You’re familiar with campaign management tools (e.g., Smartly, SearchAds.com), automation of campaign optimization, and A/B and multivariate experiments.

• Performance Tracking: You have a strong understanding of key metrics/KPIs to track and measure campaign performance. 

• Advanced Excel skills for conducting performance analyses, managing creative feeds, and production planning.

• Strong analytical skills and the ability to collect, visualize, and interpret complex data sets to inform decision-making.

• Deep understanding of the mobile tracking and measurement ecosystem, including MMPs, SkAd network, events' setup, SDK, and pixel tracking.

• Stakeholder Management: Experience working with multiple stakeholders or within an agency environment.

• Outstanding written and verbal English communication skills (additional languages are a plus).

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with up to 60%remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year to start

• Relocation assistance available (subject to prior agreement)

• Family services, including counselling and support

• Health and wellbeing options (including Gympass)

• Mental health support and coaching available
   

Learn all about Zalando and our values here https://jobs.zalando.com/en/?gh_src=22377bdd1us

Please be aware that we do not accept applications via email.