Senior Performance Marketing Manager

Posted 5 Days Ago
Be an Early Applicant
New York, NY
130K-160K Annually
Mid level
Healthtech
The Role
The Performance Marketing Manager will execute and optimize marketing strategies across channels such as SEM and Paid Social. Responsibilities include campaign analysis, collaboration with analytics teams, and continuous improvement of marketing performance through testing. Creativity in landing page design and effective communication of results are essential.
Summary Generated by Built In

Who we are:

K Health is venture-backed, fast-growing startup with a mission to use the power of Artificial Intelligence (AI) to get everyone access to higher quality healthcare at more affordable costs. We’re looking for mission driven individuals to join our team and help us eliminate healthcare inequalities to build a better and healthier future.

Featured most recently in Forbes and Business Insider as a leading AI startup, K Health is a telehealth company that harnesses the power of technology to help provide the smartest digital healthcare platform to patients, hospital systems, and providers across the United States. Our AI powered application helps bring together the knowledge of thousands of doctors and anonymous medical data to provide the highest quality care to our patients. We offer a free symptom checker, 24/7 access to board-certified doctors, ability to refill prescriptions from your phone, and more. All within one application - no insurance or preauthorization required.

K Health was founded in 2016, and has partnered with visionary and leading hospital systems and providers such as Cedars-Sinai, Mayo Clinic, and Elevance Health. Join us on our mission to help provide better healthcare for less.

About the role:

We are looking for an analytical and results-driven Senior Performance Marketer to join our dynamic Marketing team in NYC. You will own executing and optimizing across existing channels while also identifying opportunities to expand into new channels. The ideal candidate will have a strong track record hitting business goals through constant testing.

What you'll be doing:

  • Own strategy and execution on key marketing channels, including SEM and Paid Social (Facebook and TikTok)
  • Lead all aspects of creative and landing page ideation and iteration to continually improve performance
  • Partner closely with data analytics team to measure marketing effectiveness and find opportunities to improve efficiency and/or scale
  • Analyze campaigns results in order to optimize campaigns to determine how and where budget should be deployed
  • Communicate key marketing initiatives and results to broader team and key external partners

What we're looking for:

  • 6+ years of experience in growth or performance marketing in fast-paced environments with hands-on SEM and/or Paid Social experience preferred
  • Demonstrated ability to hit business growth goals through creative and landing page optimizations and channel expansion
  • Data and results-driven with strong ability to tell a story using data insights and performance results
  • Excellent problem-solving skills with track record of using data-driven approaches to solve complex business problems
  • Strong communication skills and experience working cross-functionally with internal creative, data, and product teams and external partners
  • Desire to stay abreast of current marketing trends and best practices
  • Highly motivated, detail-oriented, and a team player
  • This role will be in office in NYC

Benefits & Perks:  #LI-Hybrid

  • Weekly lunches and stocked fridges 
  • Monthly social committees for company events
  • 18 vacation days, 9 company holidays, 5 sick days, and 2 personal days 
  • Stock options for every full-time employee 
  • Paid parental leave
  • 401k benefit
  • Commuter Benefits 
  • Competitive health, dental, and vision insurance options 

Compensation:

$160,000$180,000 USD

We offer competitive compensation packages based on industry benchmarks for function, level, and geographic location. Offer amounts are determined by multiple factors such as a candidate's experience and expertise.  

We are proud to be an Equal Opportunity Employer and consider applicants for employment regardless of race, ethnicity, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, sexual orientation, pregnancy, childbirth and breastfeeding, age, citizenship, military or veteran status, or any other class protected by applicable federal, state, and local laws. We’re deeply committed to building teams as diverse as the patients we serve and strive to cultivate an environment where everyone can bring their most authentic self to work. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our users.

We are committed to maintaining the integrity of our hiring process and ensuring a safe environment for all candidates. All communication for job offers from K Health will come from email addresses ending in @khealth.com. K Health will never ask you to provide financial information about yourself during the recruitment process. We will never use personal email accounts or other domains for official correspondence. Our official job postings are only listed on our official website and reputable job boards. Be cautious of job offers from sources other than these platforms.

Top Skills

Paid Social
Sem
The Company
HQ: New York, NY
363 Employees
On-site Workplace
Year Founded: 2016

What We Do

We’re a digital healthcare company on a mission to use the power of shared medical knowledge to get everyone access to better, more affordable healthcare—whenever, wherever they need it, 24/7, right from your phone. Our platform consolidates the knowledge of thousands of doctors and billions of clinical data insights to get people trusted information and treatment. We also offer, through affiliated professional entities, the option to chat with a clinician without insurance for less than a copay. We treat almost all primary care conditions, as well as anxiety and depression, and offer customizable treatment plans and prescriptions remotely.

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