We’re looking for talented professionals to join us in bringing smart money management and payment solutions to everyone’s fingertips.
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JOB DESCRIPTION
Position Summary
The Senior Performance Marketing Manager sets and leads the paid acquisition strategy across digital channels to drive efficient, scalable customer growth. As the organization's senior expert in performance marketing, the role owns multi-channel budgets and results, shapes marketing priorities with senior leadership, and partners with Product, Analytics, Creative and Compliance teams so that all campaigns meet business goals and regulatory requirements.
Key responsibilities
- Set the strategy and roadmap for paid acquisition across search, social, display, affiliate and app channels.
- Own the full paid media budget and forecasts, and allocate and optimize spend across channels against targets such as CAC, ROAS, conversion rate and customer lifetime value.
- Lead the testing and experimentation program, including A/B and multivariate tests on audiences, creative, landing pages and bidding strategies.
- Present performance, insights and strategic recommendations to senior leadership, and shape marketing investment decisions.
- Define the measurement approach with Analytics, including attribution, tracking and incrementality testing.
- Partner with Creative and Product teams on messaging, landing pages and the customer acquisition journey.
- Work with Legal and Compliance so marketing content meets financial services advertising and privacy requirements.
- Lead strategic relationships with agencies, ad platforms and marketing technology vendors.
- Identify and drive adoption of new channels, platform changes and tools, including AI-driven optimization.
- Mentor and guide other marketers, and serve as the go-to expert on performance marketing across the organization.
Qualifications
Required:
- Bachelor's degree in Marketing, Business, Analytics or a related field, or equivalent experience.
- 10+ years of performance or digital marketing experience, including owning multi-million-dollar paid media budgets across multiple channels.
- Hands-on experience with platforms such as Google Ads, Meta Ads Manager, LinkedIn and programmatic tools.
- Strong analytical skills, with experience in Google Analytics, Excel and BI tools such as Tableau or Looker.
- Deep expertise in attribution models, funnel metrics and experimentation design.
- Proven ability to influence senior leaders and turn data into clear strategic recommendations.
- Track record of mentoring or leading other marketers.
Preferred:
- Experience in financial services, fintech or another regulated industry.
- Familiarity with marketing compliance and privacy requirements.
- Experience with SQL, marketing automation or customer data platforms.
- Experience with app install and mobile acquisition campaigns.
**Ability to work in the U.S. without sponsorship**
POSITION TYPE
RegularPAY RANGE
The targeted base salary for this position is $118,400 to $177,600 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.<<>><<>><<>><<>><<>><<>><<>><<>><<>><<>>
We’re Here to Support You—Accommodations Upon Request
Green Dot is committed to providing an inclusive and accessible hiring experience for all candidates. If you require a reasonable accommodation during any part of the application or interview process, we encourage you to let us know. We will work with you to meet your needs in a way that respects your privacy and ensures equal opportunity. Our goal is to support every applicant in showcasing their talents and potential.
Work Authorization Requirement
At Green Dot Corporation, we value diversity and strive for fair and inclusive hiring practices. However, we are currently unable to offer visa sponsorship. All applicants must be legally authorized to work in the United States at the time of application and throughout the duration of employment, without the need for current or future sponsorship.
Important Notice on Application Accuracy
We value integrity in our hiring process. Please ensure that all information provided in your resume and application is accurate and authentic. Submissions found to be fraudulent or misleading will result in disqualification from consideration, and any offers extended may be rescinded.
Skills Required
- Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent experience
- 10+ years of performance or digital marketing experience
- Experience owning multi-million-dollar paid media budgets across multiple channels
- Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn, and programmatic tools
- Strong analytical skills and experience with Google Analytics, Excel, and BI tools such as Tableau or Looker
- Expertise in attribution models, funnel metrics, and experimentation design
- Ability to influence senior leaders and translate data into strategic recommendations
- Experience mentoring or leading other marketers
- Experience in financial services, fintech, or another regulated industry
- Familiarity with marketing compliance and privacy requirements
- Experience with SQL, marketing automation, or customer data platforms
- Experience with app install and mobile acquisition campaigns
- Ability to work in the United States without sponsorship
Green Dot Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Green Dot Corporation and has not been reviewed or approved by Green Dot Corporation.
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Healthcare Strength — Medical, dental, and vision start day one, supplemented by free virtual care, health advocacy, second‑opinion services, wellness incentives, and HSA support. Mental health resources, including an EAP and free virtual therapy via plan options, further strengthen the package.
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Leave & Time Off Breadth — Paid parental leave and generous PTO/holidays are highlighted, along with a paid volunteer day. Flexible or unlimited PTO is also referenced in corporate materials.
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Retirement Support — A 401(k) with company match and immediate vesting is emphasized in employer materials. Immediate vesting enhances portability and near‑term value for participants.
Green Dot Corporation Insights
What We Do
Green Dot is a financial technology and registered bank holding company committed to delivering trusted, best-in-class money management and payment solutions to customers and partners, seamlessly connecting people to their money. Green Dot’s proprietary technology enables it to build products and features that address the most pressing financial challenges of consumers and businesses, transforming the way they manage and move money and making financial empowerment more accessible for all. Green Dot offers a broad set of financial services to consumers and businesses including debit, checking, credit, prepaid, and payroll cards, as well as robust money processing services, tax refunds, cash deposits and disbursements. Its flagship digital banking platform GO2bank offers consumers simple and accessible mobile banking designed to help improve financial health over time. The company’s banking platform services business enables a growing list of the world’s largest and most trusted consumer and technology brands to deploy customized, seamless, value-driven money management solutions for their customers. Founded in 1999, Green Dot has served more than 33 million customers directly and many millions more through its partners. The Green Dot Network of more than 90,000 retail distribution locations nationwide, more than all remaining bank branches in the U.S. combined, enables it to operate primarily as a “branchless bank.” Green Dot Bank is a subsidiary of Green Dot Corporation and member of the FDIC . For more information about Green Dot’s products and services, please visit www.greendot.com. +++ The Commissioner of Financial Regulation for the State of Maryland will accept all questions or complaints from Maryland residents regarding Green Dot Corporation, NMLS ID #914924 at 1100 North Eutaw Street, Suite 611; Baltimore, MD 21201, phone 888-784-0136. NMLS Consumer Access: https://nmlsconsumeraccess.org/
