Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.
For more information about our offices and culture, check out our Carta careers page.
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As Performance Marketing Manager you’ll work to:
- Deploy Winning Strategies for Paid Media Across All Segments. Evaluate and implement diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units – from SMB to Mid Market and Enterprise.
- Drive Channel Efficiency. Expand our global digital footprint and generate high-quality sales opportunities that support our ambitious growth targets. Identify and evaluate the effectiveness of our channels across paid search, digital ads and third party media and review sites. Improve return on ad spend and optimize channels through a pragmatic test and scale approach.
- Support Campaign Execution Excellence: Design, manage, and optimize paid activities for marketing campaigns to meet direct response, demand generation, and awareness objectives.Work closely with campaign managers, content, product marketing, sales, and operations to align messaging, optimize lead handoff, and drive full-funnel success.
- Embrace Innovation and Experimentation. Be on the forefront of paid advertising and demand generation trends and tools, deploying high-potential pilots and scaling the most promising outcomes. Conduct rigorous A/B testing on ad creatives, landing pages, and targeting to continuously improve campaign effectiveness and efficiency.
- Grow and Improve Paid Media Results through ABM and Personalization. Develop campaign executions which support ABM and Demand at Scale, including new full-funnel personalization strategies through the deployment of innovative creative and ad formats.Collaborate with web, organic search and organic social stakeholders to extend learnings across teams.
The Performance Marketing Manager plays a critical role in setting and executing paid media strategy to deliver on pipeline targets across all of Carta’s business units. This role is an essential partner for Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, Marketing Operations, and Business Operations both in the US and in EMEA/AMEA regions.
The Team You'll Work WithYou’ll be joining our Performance Marketing Team reporting to our Performance Marketing Lead. The Performance Marketing team is responsible for driving meaningful and high quality lead volume and pipeline growth. We are flexible, data-driven, and equally focused on scale and efficiency. Our team is made up of collaborative, strategic thought partners focused on problem solving.
About You- A strategic and analytical thinker who can distill complex marketing concepts and performance insights for an executive audience
- 6+ years of experience in demand generation and/or performance marketing with at least 3 years experience in B2B
- Fluent in Ad platforms and networks (e.g. Google Ads, Google Display Network, GA4, LinkedIn, Reddit, OpenAI)
- Familiar with Marketing Automation and Attribution tools (Marketo Measure, Dreamdata, Salesforce)
- Experience using data visualization tools to craft narratives (e.g. Looker, Tableau, etc)
- Fluent in Personalization, ABM Platforms and DSPs (e.g. 6Sense, Contentful, Qualified, etc)
- BA required
- SaaS experience across SMB, Mid-Market and Enterprise segments strongly preferred
- Understanding of the latest in marketing mix modeling and predictive analytics preferred
Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:
- $127,500 - $150,000 in San Francisco, CA and New York, NY
- $121,125 - $142,500 in Seattle, WA
Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.
Disclosures:
- We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
- Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
- For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
- Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to [email protected].
Skills Required
- 6+ years of experience in demand generation and/or performance marketing
- At least 3 years of B2B marketing experience
- Fluency in advertising platforms and networks, including Google Ads, Google Display Network, GA4, LinkedIn, Reddit, and OpenAI
- Familiarity with marketing automation and attribution tools, including Marketo Measure, Dreamdata, and Salesforce
- Experience using data visualization tools such as Looker or Tableau
- Fluency in personalization, ABM platforms, and DSPs, including 6sense, Contentful, and Qualified
- Bachelor’s degree
- SaaS experience across SMB, mid-market, and enterprise segments
- Understanding of marketing mix modeling and predictive analytics
Carta Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Carta and has not been reviewed or approved by Carta.
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Fair & Transparent Compensation — Compensation is portrayed as market-competitive in many roles, with particularly strong positioning in engineering and product packages. Pay is also framed as comparatively strong versus other aspects of the overall employee experience.
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Parental & Family Support — Parental leave is positioned as notably generous, with extended paid leave for birthing parents and paid bonding leave for all parents. Family-building support is also emphasized through fertility treatment and egg-freezing coverage.
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Leave & Time Off Breadth — Time off is structured with a required minimum amount of paid leave and then additional flexibility through an unlimited PTO and sick-time approach. This design is intended to ensure time off is actually taken while preserving flexibility beyond the minimum.
Carta Insights
What We Do
Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine. Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more. Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO. Carta has been included on the Fortune Best Large Workplaces in Financial Services and Insurance list, Forbes’ list of the World's Best Cloud Companies, Fast Company's Most Innovative list, and Inc.'s Fastest-Growing Private Companies list. For more information, visit carta.com.
Why Work With Us
Carta is a place where everyone can be the best version of themselves. We're a team of unconventional builders who's focus is to create infrastructure for innovators. Join our team and help us to create more owners.
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