Performance Marketing Manager

The Role

The Performance Marketing Manager on our team will help shape and execute our performance marketing strategies. In this role, you’ll have the opportunity to influence how people discover and engage with our ed-tech services. Your work will directly support client acquisition and revenue goals as you test new platforms, analyze performance, and stay current with the rapidly evolving digital landscape. You’ll contribute to building a high-velocity, data-driven engine to acquire, activate, and engage clients.

Working closely with the Director of Performance Marketing and our co-founders while collaborating across teams, you’ll support go-to-market initiatives that drive client acquisition and strengthen how we reach our audience through paid media, experimentation, and conversion rate optimization.

This role requires strong analytical abilities, a data-driven mindset, and hands-on execution across paid media and website performance.

This is an in-person role that requires 5 days a week attendance in our NYC office (Gramercy)

What You'll Do

• Support and execute the direct-to-consumer growth strategy across channels such as Google Ads, Meta, TikTok Ads, etc., with the ability to manage campaigns end-to-end
• Test and evaluate new growth channels and tactics
• Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem
• Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance
• Use SQL and/or Python to support deeper analysis, forecasting, and customer insights (nice to have)
• Help develop forecasting models and assist with performance reporting across marketing funnels
• Partner with the data team to support attribution modeling and channel evaluation
• Work with other marketing channel owners to share insights and consumer behavior trends
• Contribute to full-funnel KPI planning, tracking, and reporting
• Analyze marketing performance metrics to guide budget allocation and optimization decisions
• Support our CRO initiatives and help optimize client touchpoints to increase ROI
• Build collaborative relationships with student success, marketing, and sales teams
• Contribute to a culture of experimentation, learning, and rapid iteration
• Provide input that helps the Marketing team hit revenue goals while maintaining our brand and customer-first mindset
• Stay informed on industry trends, competitive benchmarks, and best practices in performance marketing
• Potentially mentor or guide junior team members as the team grows

Who You Are

• 3+ years of experience in performance marketing or paid media roles, with a strong track record of contributing to measurable results
• Solid understanding of paid search and paid social, with familiarity across additional digital channels and their best practices
• Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Strong analytical skills and comfort making data-driven decisions tied to CAC and ROAS goals
• Familiarity with marketing automation and attribution tools
• Experience with web analytics tools (e.g., Google Analytics) and comfort extracting and interpreting data
• Strong organizational and project management skills, with the ability to manage multiple campaigns at once
• Clear and effective communication skills, including the ability to present insights simply
• Experience with marketing automation platforms and CRM systems is a plus
• Basic SQL/Python knowledge is a bonus, but not required

What We Look For

• A passion for cultivating authentic connections
• Individuals who embody a winning attitude
• A mindset fueled by curiosity
• Determination to hustle and overcome challenges
• An infectious enthusiasm and adaptability
• Boundless energy and relentless tenacity

• Amazing people with a great vision and values
• Mission-driven team culture focused on student success
• Your work directly impacts the lives and careers of students across the globe
• Health, dental, and vision insurance, base plans 100% employer paid
• Flexible paid time off (PTO) and paid holidays
• 401(k) with company match

Compensation

The targeted pay range for this role is: OTE $140,000-$150,000. Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team and geographic location. The pay range is subject to the discretion of the Company.