Performance Marketing Manager - US

Reposted 16 Days Ago
Hiring Remotely in United States
Remote
Mid level
Artificial Intelligence • Machine Learning • Security • Software • Financial Services • Generative AI • Automation
AI-native transaction monitoring and AML compliance solutions
The Role
The Performance Marketing Manager will lead global paid acquisition strategies, optimize campaigns for qualified leads, manage media budgets, and enhance conversion through landing page testing while collaborating closely with sales and content teams.
Summary Generated by Built In

About Flagright:

Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. Flagright enables real-time risk detection, automated investigations, and intelligent decisioning, helping compliance teams operate at their full potential in the fight against financial crime.

We operate as a lean, high-performance team with high individual ownership and direct access to leadership.

Role overview:

Our Marketing team drives our brand presence across target markets. From customer engagements to integrated campaigns, they champion Flagright’s story, drive pipeline acceleration, and help customers discover our value through strategic, impactful programs.

We are hiring a Performance Marketing Manager in the US to own our global paid acquisition strategy. You will build and operate a disciplined paid engine across search, social, and retargeting, optimized for qualified pipeline, not cheap leads.

You will be expected to cut weak spend quickly, double down on what works, and push back on anything that does not drive real pipeline. This role requires strong judgment on where to invest, the discipline to say no to low-quality growth, and a clear focus on revenue impact over activity.

People who thrive at Flagright:

  • Have been knocked down before and gotten back up

  • Are resourceful—they figure things out with whatever tools are available

  • Have strong opinions and can defend them

  • Learn fast because they're hungry

  • Want to work with no-BS people building something important

People who struggle here:

  • Need extensive hand-holding

  • View high expectations as “unreasonable”

  • Actually prioritize work-life balance

  • Can’t handle ambiguity or rejection

  • Prefer consistent routine over fast-changing priorities

Key responsibilities:

  • Own paid search, paid social, retargeting, review site capture, and landing page testing for high-intent demand and targeted mid-market plays

  • Build and manage a disciplined paid engine focused on qualified pipeline, not low-quality form fills

  • Support enterprise motion where performance is effective, including retargeting, intent capture, event surround, competitor terms, review platforms, and select account clusters

  • Lead conversion optimization across landing pages, forms, offers, and nurture entry points

  • Manage media budget allocation, pacing, and performance reporting in partnership with Marketing Ops

  • Continuously evaluate performance, cut underperforming spend, and reallocate toward channels driving qualified pipeline

  • Partner closely with content to ensure paid programs are supported by strong offers and high-converting destination pages

  • Partner with Sales and GTM teams on the definition of quality to ensure channel optimization reflects intended pipeline outcomes

Who we are looking for:

  • A B2B performance marketer with experience in long, complex SaaS sales cycles, not just low-consideration lead generation

  • Strong judgment in paid search and LinkedIn, with a clear understanding of where each channel drives real impact

  • Deep understanding of retargeting, review platforms, and landing page experimentation in an enterprise context

  • Commercially sharp, with the ability to prioritize pipeline quality over vanity metrics like CPL

  • Comfortable operating with imperfect data while maintaining high standards for measurement and rigor

  • Able to think beyond channels, with a strong grasp of funnel dynamics and buying intent

  • Collaborative operator who works closely with GTM and Content team, not in silos

  • Based in and with right to work in the USA (visa sponsorship not available)

Preferred experience

  • Experience supporting both enterprise capture and mid-market demand.

What we offer:

  • Product with clear, real-world differentiation

  • High-bar environment focused on execution, learning, and continuous improvement

  • Get equity from day 1 at a Y Combinator startup

  • Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and Palantir

  • Enjoy a low-bureaucracy environment, minimal meetings, and an asynchronous communications culture

Skills Required

  • Experience in B2B performance marketing
  • Familiarity with paid search and LinkedIn strategies
  • Understanding of long SaaS sales cycles
  • Ability to analyze and optimize media budgets
  • Experience with landing page optimization
Am I A Good Fit?
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The Company
35 Employees
Year Founded: 2021

What We Do

Flagright sets the modern standard for AI-native transaction monitoring. The platform enables financial institutions to centralize detection, investigation, and reporting of suspicious activity, streamlining regulatory workflows and strengthening financial crime controls. A high-performance, no-code scenario builder with sub-second API response times powers real-time monitoring, supported by tailored rules, dynamic risk profiling, and simulation tools that reduce false positives and improve decision accuracy. This transaction monitoring foundation is enhanced by fully integrated AML screening that links each transaction and entity to global sanctions and watchlists; dynamic risk scoring that embeds behavioural and contextual risk directly into detection logic; and centralized case management that automates alert triage, investigation workflows, and SAR filing, maintaining audit-readiness across jurisdictions. Flagright’s AI Forensics suite strengthens compliance operations across four critical areas: screening (reduces false positives in AML checks), monitoring (augments alert investigation capabilities), quality assurance (accelerates QA processes), and governance (simplifies policy management and regulatory compliance). Financial institutions moving from fragmented tools to Flagright report a 93% reduction in false positives, 80% lower compliance costs, and a 27% drop in operational errors, with implementation typically completed within weeks. With customers across six continents and offices in the United States, the United Kingdom, Singapore, and Germany, Flagright delivers a transaction monitoring solution that scales with growth and adapts to evolving threats.

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