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Match Group is the global dating app leader creating meaningful connections for people around the world.
The Role
Lead the online marketing strategy for Tinder in Japan, focusing on user acquisition, campaign performance analysis, and collaboration with media teams.
Summary Generated by Built In
Our Mission:
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™
We're looking for a Performance Marketing Manager to lead our user acquisition efforts and elevate brand perception for Tinder in Japan. This is a high-impact role for a strategic and hands-on marketer who thrives in a fast-paced, cross-cultural environment.
If you have experience growing global brands and a passion for data-driven marketing and emerging tech — we’d love to hear from you.
What You’ll Do
- Reporting to the Head of Japan, with a dotted-line report to the Regional Media lead, you will lead the online marketing strategy as well as any new growth channels even outside of digital world to fully unlock the growth potentials for Tinder in Japan, aligned with brand and global HQ guidelines.
- Manage reporting with intelligence to lead solid implications for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms.
- Update and maintain campaign performance dashboards for Japan in partnership with media agencies.
- Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort with develop and sustain healthy eco-system.
- Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts.
- Ensure accurate attribution setup through MMPs for app journeys.
- Support A/B testing on creatives, targeting, and landing flows; track test results and recommend improvements.
What We’re Looking For
- 7+ years’ experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgets
- Strong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIs as well as mid to long term business metric like brand perceptions
- Proven success managing multiple complex initiatives with strategic focus and operational excellence
- Hands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution tools
- Strong analytical skills with proficiency in Excel/Google Sheets
- Comfortable working with large datasets and presenting insights in a structured manner
- Strong understanding of full funnel metrics
- Ability to prioritize for maximum business impact in a high-velocity environment as well as capacity to manage multiple initiatives in parallel
- Exceptional interpersonal skills and a team-first mindset
- Fluent in both Japanese and English
Hiring Process
- Employment Type: Full-time
- Hiring Process: Document Screening > Recruiter Call > 1st Interview > 2nd Interview with case study > Offer (Follow-up interview can be conducted if needed)
- Overall interview process will be conducted in English.
- Individual notification will be sent only to successful candidates during the document screening stage.
- Application Documents: Detailed experience-based English resume in free format (PDF).
#tinder
Top Skills
Excel
Google Ads
Google Sheets
Meta Ads Manager
Mobile Attribution Tools
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The Company
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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