Performance Marketing Manager: Run the Machine Across a Brand Portfolio

Posted 19 Days Ago
Be an Early Applicant
Hiring Remotely in Cologne, North-Rhine-Westphalia, DEU
In-Office or Remote
Mid level
Agency • Professional Services
The Role
Own and operate Meta and Google Ads across a portfolio of D2C brands: run rapid creative and audience tests, implement tracking/attribution (Shopify, GA4), analyze performance, scale winning campaigns while managing CAC, and translate CMO strategy into execution.
Summary Generated by Built In
We're bringing performance marketing fully in-house across our brand portfolio. No more agencies. No more middlemen.
You'll work directly with our founders. Your job: own the accounts, run the tests, scale what works.
The Family Group is a house of brands for families, from baby to teenage years. We move fast, build in-house, and we're just getting started.
Tasks
* Own and operate Meta and Google Ads across our brands day-to-day
* Run structured creative and audience tests: weekly, not quarterly
* Translate CMO strategy into campaign execution
* Set up and maintain clean tracking & attribution (Shopify, GA4)
* Analyze performance and turn data into decisions fast
* Scale winning campaigns while keeping CAC in check
Requirements
* Hands-on Meta Ads and Google Ads experience — non-negotiable
* D2C or e-commerce background
* You execute, you own, you deliver — no hand-holding needed
* Data-driven: you pull the numbers yourself and know what they mean
* Shopify experience a plus
Benefits
* Real ownership from day one
* Work directly with an experienced serial entrepreneurs and build something real
* Competitive salary
* Fast decisions, zero corporate overhead
* Room to grow as the brand portfolio expands
If Meta and Google are your playground and you're tired of waiting for approvals: apply now.

Skills Required

  • Hands-on Meta Ads experience
  • Hands-on Google Ads experience
  • D2C or e-commerce background
  • Set up and maintain tracking and attribution (Shopify, GA4)
  • Experience running structured creative and audience tests
  • Data-driven analytics: pull and interpret performance data yourself
  • Self-starter who executes independently and owns results
  • Shopify experience
Am I A Good Fit?
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The Company

What We Do

The Family Group is a group of creative and professional services companies that provide agency founders with the support they need to launch and grow their businesses. Their portfolio includes specialized firms such as the youth marketing agency Hype Collective and the B2B communications agency Hard Numbers, reflecting their focus on scaling professional service agencies.

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