Performance Marketing Manager | NYC Hybrid

Allara is a telemedicine platform delivering expert, multidisciplinary healthcare for women with hormonal conditions, covered by many insurance plans. Allara’s comprehensive telehealth platform pairs patients with a dedicated care team to provide expert medical guidance, nutrition and lifestyle coaching, and personalized treatment plans that go beyond the basics. As one of the fastest-growing women’s health platforms in the US, Allara provides innovative, high-quality care while addressing long-overlooked gaps in the healthcare system for women with hormonal health needs.

About the Role 

Allara is hiring for a Performance Marketing Manager to own and scale our paid acquisition efforts across Meta, Google, TikTok, and more. This role will manage campaign strategy, execution, and optimization to drive aggressive patient acquisition targets and hit efficient CAC goals. You’ll work closely with growth, creative, and analytics to run tests, surface insights, and uncover new opportunities for scale. Your work will be a key driver of Allara’s growth as we expand into new markets and audiences.

Hybrid (NYC): We value in-person collaboration and aim for at least three days per week in our NYC office, with flexibility as needed.

What You’ll Do 

• Own day-to-day management and optimization of paid campaigns across Meta, Google, TikTok, and other platforms.
• Develop and execute a testing roadmap to improve CAC and overall channel performance.
• Analyze campaign performance, generate insights, and proactively identify new growth opportunities.
• Collaborate with creative and lifecycle teams to align messaging and ensure full-funnel consistency.
• Report on key performance metrics and make strategic recommendations to inform budget allocation and channel mix.

Who You Are

Required Qualifications 

• 3+ years of hands-on experience managing paid media campaigns across platforms like Meta, Google, and TikTok.
• Strong grasp of performance marketing metrics (CAC, ROAS, CTR, CVR) and how to optimize toward them.
• Proficiency with ad platforms and analytics tools (e.g., Meta Ads Manager, Google Ads, Google Analytics).
• Proven ability to run structured A/B tests and extract actionable insights from campaign data.
• Highly organized, data-driven, and comfortable working in a fast-paced, performance-focused environment.

Preferred Qualifications

• Experience managing paid media in a healthcare, telehealth, or regulated industry environment.
• Experience working with Reddit Ads, Pinterest Ads, Snap Ads, YouTube Ads, and X Ads.
• Familiarity with creative performance analysis and working closely with design or creative teams.

What Allara Offers

Compensation & Career Growth

• $112,500 - $131,250 with opportunities for advancement
• Equity
• Professional development & employee learning programs

Actual compensation will be determined based on a variety of factors, including but not limited to: candidate experience, education, certifications, and skill set. In addition to base salary, our total compensation package includes equity, comprehensive health benefits (medical, dental, vision), generous paid time off, and additional wellness and professional development perks. 

Work Environment & Flexibility

• Hybrid (3 days in our NYC office)
• Unlimited PTO & 11 company holidays
• Annual onsite in NYC

Health & Wellness

• Medical, dental, and vision benefits
• Health Savings Account (HSA) & Flexible Spending Account (FSA)
• Long- and short-term disability coverage
• Annual employee wellness stipend

Family & Future Planning

• 401(k) plan
• Parental leave & family planning support benefits

Additional Perks

• Company-issued laptop
• Annual work-from-home stipend
• Commuter benefits (if applicable)
• A collaborative, mission-driven culture focused on improving patient care

At Allara, we believe in celebrating everything that makes us human and are proud to be an equal-opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. We’re an Equal Opportunity Employer and do not discriminate against candidates or patients based on race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.