PERFORMANCE MARKETING MANAGER (12-month maternity cover, start date 01/10/26)
IITTALA, MOOMIN ARABIA & NORDIC BRANDS
A part of Fiskars Group
ABOUT US
At IITTALA, Moomin Arabia & Nordic Brands, we blend our rich design heritage with modern experimentation, crafting everyday objects that transform ordinary moments into something extraordinary. We celebrate generations of design, art, and culture, brought to life by designers, craftspeople, and rich storytelling.
OUR ROLE
We are looking for a Performance Marketing Manager for a 12-month fixed contract, to drive profitable eCommerce growth across all markets for our assigned brands. This is a role where you can make an immediate impact, stepping confidently into an established structure and owning our mid-lower funnel performance marketing strategy and paid media investment governance from day one, ensuring brand demand converts into qualified traffic, optimized performance, and measurable commercial impact.
WHAT YOU'LL DO
Acting as the strategic lead and commercial counterpart to our external media agency, you will ensure paid media investments translate into structured, performance-driven traffic acquisition that supports growth, conversion efficiency, and customer acquisition. Working closely with the Senior E-commerce Manager, you will safeguard premium brand positioning while driving performance, agency governance, budget control, and cross-market consistency.
Define and own the global mid- and lower-funnel traffic strategy, governing the performance marketing budget across brands and ensuring disciplined allocation, ROI optimization, and clear linkage to eCommerce revenue targets
Translate brand ambition and commercial targets into structured media and content briefs, owning the relationship with and governance of the external media agency, with clear accountability and continuous optimization.
Drive qualified traffic growth across paid search, paid social, display, and feed-based marketing, validating, challenging, and optimizing agency forecasts, plans, and performance assumptions
Lead structured test-and-learn initiatives and collaborate with the eCommerce specialist & CRM manager to ensure traffic acquisition supports conversion optimization and commercial priorities
Establish clear governance including KPIs, reporting standards, and decision frameworks across all markets, ensuring transparent performance measurement and attribution across paid channels
Translate performance data into actionable insights, identifying opportunities to improve traffic quality, conversion performance, and customer acquisition efficiency, while safeguarding premium brand expression across channels
WHO YOU ARE
You are commercially sharp with strong performance ownership, structured, analytical, and detail-oriented in everything you do. You are someone who can quickly get up to speed, take ownership, and deliver results in a dynamic environment. As a strategic thinker with operational discipline, you bring confident stakeholder management and the ability to challenge constructively, comfortable operating across multiple markets and layers of complexity, with a high sense of accountability and quality standards that shows in the precision of your work.
A Bachelor's or Master's degree in Marketing, Business, Communication, or a related field
5+ years of experience in performance marketing, digital marketing, digital media planning, or traffic management
Proven experience driving paid media performance directly linked to eCommerce growth, with strong experience managing external media or digital marketing agencies within a global scope
Deep understanding of digital KPIs and their commercial implications (ROAS, CAC, CVR, LTV, etc.)
Experience managing multi-market media strategies and budgets, with strong project management skills across multiple stakeholders, priorities, and budgets.
Strong analytical capability and ability to convert data into strategic direction and experience within premium, luxury, or design-led brands
Fluent in verbal and written English and Finnish
START YOUR JOURNEY AT FISKARS GROUP
We are eagerly awaiting your application. We review applications on a continuous basis, so please submit your CV today! Don’t worry about a cover letter, your application is enough indication of your interest.
We are committed to protecting your personal data, so we only accept applications through our career website.
Last day of application:
2026-08-29*****
At Fiskars, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:
Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.
Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs and coverage, adapted to the requirements of each region.
Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.
Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.
Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.
Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.
Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.
Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.
*****
Pioneering design to make the everyday extraordinary
Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group’s global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars.
BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita’s reported net sales were EUR 605 million. Already 50% of BA Vita’s net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites.
BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars’ net sales were EUR 547 million.
Read more: fiskarsgroup.comSkills Required
- Bachelor's or Master's degree in Marketing, Business, Communication, or a related field
- 5+ years of experience in performance marketing, digital marketing, digital media planning, or traffic management
- Proven experience driving paid media performance linked to eCommerce growth
- Strong experience managing external media or digital marketing agencies within a global scope
- Deep understanding of digital KPIs, including ROAS, CAC, CVR, and LTV
- Experience managing multi-market media strategies and budgets
- Strong project management skills across multiple stakeholders, priorities, and budgets
- Strong analytical capability and ability to convert data into strategic direction
- Experience with premium, luxury, or design-led brands
- Fluency in verbal and written English and Finnish
What We Do
Fiskars Group’s vision is to create a positive, lasting impact on our quality of life. Our brands Fiskars, Gerber, Iittala, Royal Copenhagen, Waterford, and Wedgwood are present in people’s everyday lives – at home, in the garden, and outdoors. This gives us an opportunity to make the everyday extraordinary today, and for future generations. We have a presence in 30 countries, and our products are available in more than 100 countries. Our shares are listed on the Nasdaq Helsinki (FSKRS).
