Performance Marketing Manager / Growth Marketeer

Build the platform where Belgium feels at home.

For over 30 years, Immoweb has been more than just a platform; we are the digital heartbeat of the Belgian real estate market. From first apartments to forever homes, we bridge the gap between dreams and reality for millions of users every month.
 

Our mission: to inspire, guide and close every home move in Belgium. We make real estate fast, transparent, and stress-free through world-class technology and human-centric support. We are dedicated to connecting people with their property goals, ensuring that at Immoweb, your work has an immediate, nationwide impact from day one.

Your mission:

As the Performance Marketing Manager, you are the primary guarantor of Immoweb’s audience. Your mission is to actively contribute to the growth of Belgium's biggest real estate marketplace by driving high-quality traffic and optimizing our acquisition costs.

Reporting directly to the CMO, you will act as a strategic pilot for our online media budgets, ensuring that every euro invested delivers maximum value. You will bridge the gap between business objectives and technical execution, collaborating closely with Senior Marketing Managers, Category Managers, and channel experts to maintain Immoweb’s market leadership.
 

Key responsibilities:

• Audience Growth & Guardianship: Take full ownership of traffic KPIs. You will design and implement growth strategies that ensure our audience not only stays at the top of the Belgian market but continues to expand.

• Media Budget Steering: Oversee and optimize the global media budget. You will issue clear recommendations to our internal media buyers and external agencies to minimize Customer Acquisition Costs (CAC) while maximizing reach.

• Strategic Optimization: While you may occasionally get "hands-on-keyboard," your primary focus is managing the performance ecosystem. You will analyze channel performance (Google Ads, Meta, etc.) and steer internal/external partners toward better ROI.

• Cross-Functional Collaboration: Work within a horizontal team structure, partnering with Senior Marketing Managers for specific business segments and Category Managers to align acquisition efforts with supply and demand needs.

• Technical Tracking & Specs: Act as the technical bridge for marketing data. You will be responsible for writing precise tracking specifications for GA4 and our Mobile Measurement Partner (Adjust) to ensure clean, actionable data.

• Reporting & Insight: Build and maintain comprehensive dashboards in Looker Studio/Tableau. You will translate complex data into clear insights that inform the CMO and other internal stakeholders on performance trends.

Whar you bring:

• Experience: You have at least 4 years of experience in driving traffic growth and managing performance marketing at scale (marketplace experience is a plus, but not mandatory).

• The "Go-Getter" Mindset: You are a problem solver who doesn't say "I don't know," but rather "I can learn and figure it out." You are comfortable in a visible, stakeholder-facing role.

• Data-Driven Analyst: You are fluent in numbers. You don’t just report data; you interpret it to find the "why" behind the KPIs.

• Technical Mastery: Expertise in Google Ads (Search, Display, PMax) and Meta Ads Manager.

• Prior understanding of SEO principles

• Proficiency in Web/App Analytics (we use GA4 and Adjust, but any background is welcomed)

• Experience with GTM or ETL tools (like Adverity, Funnel or Supermetrics) is a significant advantage

• Languages: English is our internal working language and is mandatory. You are also fluent in either Dutch or French

What we offer:
 

• A professional and inspiring workplace where We Live for the customer.

• A dynamic, open culture driven by ownership and collaboration. We move fast, simplify to scale, and make bold calls backed by data and judgment.

• Opportunities for growth — through personalized coaching, and continuous feedback loops. Because growth isn’t an event, it’s a habit.

• A true work-life balance — with flexible homeworking and working hours, built on mutual trust and accountability. We deliver big, but we also make space to breathe.

• Connection and fun matter too: team buildings, year-end dinners, afterwork drinks, and plenty of other moments, because only the best teams win together.