Performance Marketing Manager, Digital

Reposted 4 Hours Ago
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Lehi, UT, USA
In-Office
Mid level
Software
The Role
The Performance Marketing Manager will manage digital advertising programs on Meta and Google, driving growth and performance for SMB audiences. Responsibilities include budget ownership, creative strategy, and performance optimization across full funnels, with a focus on data analysis and collaboration with sales.
Summary Generated by Built In

At Podium, we bring AI Employees to local businesses that turn every conversation into revenue. Trusted by 60,000+ businesses across Auto, Home Services, and Aesthetics, Podium captures and converts leads 24/7, driving both new business and repeat customers.

In under 24 months, we crossed $100M in AI Agent ARR, scaling 300% year-over-year. During this time, we’ve deployed 10,000 AI employees to empower real business outcomes for our customers. Podium is building what we believe will be the most impactful AI employee ecosystem for local business.

Podium has been recognized as the Best AI Implementation by Inc. Magazine, highlighted by OpenAI for building revenue-driving AI Agents, and awarded the #1 AI Agent for Business Operations by G2.

Our growth is fueled by hiring exceptional people, holding them to high standards, and creating opportunities for them to grow and make an impact. Our operating principles guide daily behavior and ensure we hire people who will thrive at Podium. If you're hungry for growth, aligned to our operating principles, and ready to get to work, you won't find a better place to learn and accelerate your career.

About the Role

Podium is looking for a Performance Marketing Manager to own and scale its digital advertising program (including Meta, Google) for vertical SMB audiences.This person will help us deliver on performance targets for established campaigns on Meta and Google, as well as prove out new channels, taking ownership of budget, creative strategy, CRO, audience testing, bidding, and full-funnel performance. This is a high-visibility, building role perfect for a performance marketing expert who is motivated to take ownership of a nascent paid, social-led program and build it into a highly performant, cost-effective growth lever for Podium. Someone who thrives in this role moves at high velocity, operates with extreme ownership, and is adept at getting things done autonomously. This person brings analytical rigor and methodical thinking to strategy and execution. They are just as comfortable in the weeds hands-on-keyboard, going account by account with sales to troubleshoot lead quality issues or stalled deals, as they are building and communicating strategy and a roadmap.

What you'll be doing
  • Own performance end-to-end. Drive pipeline and revenue against vertical SMB targets across Meta and Google (branded). You own the budget, the strategy, and the number.
  • Build, don’t maintain. Stand up evergreen programs from a nascent starting point and prove out new verticals, audiences, and channels through structured pilots.
  • Lead creative strategy and execution. Concept, brief, and actively create or edit ad creative (CapCut, AI tools, UGC, testimonials) to maintain high creative velocity. Run a structured testing framework across hooks, formats, messaging, and audiences.
  • Optimize the full funnel. Continuously tune bidding, targeting, landing pages, and CRO. Diagnose conversion at every stage from lead to MQL to pipeline to revenue.
  • Get in the weeds with sales. Work account by account to troubleshoot lead quality, unblock stalled deals, and creatively solution around where the program needs a push.
  • Bring analytical rigor. Build your own dashboards and pivot tables. Distill complex performance data into clear, executive-ready narratives for leadership and finance stakeholders.
  • Document and scale what works. Turn one-off wins into repeatable plays. Write things down. Share learnings broadly.
What you should have
  • 4–7+ years of performance/growth marketing experience, with at least 3 years directly managing paid social campaigns hands-on-keyboard (Meta required; LinkedIn, TikTok, Reddit, YouTube a plus)
  • B2B experience strongly preferred. You understand the nuances of pipeline, MQL→SQL conversion, sales-led close motions, and multi-touch attribution
  • Track record of building paid social programs from the ground up, not just optimizing mature ones
  • Expertise in the mechanics of media buying: targeting, creative launches, ad operations, testing structures, incrementality, and campaign diagnostics
  • Highly proficient in analytics tools (Looker, Tableau, Excel/Sheets; SQL a plus). You build your own pivots and dashboards to find insights, not wait for them
  • Strong creative instincts. You can brief creative, edit creative, and recognize what will perform before it runs
  • Excellent communicator who can distill complex data into strategic insights for executive and finance stakeholders
  • Bias toward action. You’d rather ship a v1 test today than perfect a brief for two weeks
  • Comfortable getting in the weeds with sales: troubleshooting accounts, working leads, and helping close deals where the program needs a push
  • Hands-on experience implementing and troubleshooting MarTech tracking (pixels, server-side tracking, GTM, conversion APIs) is a strong plus

Skills Required

  • 4-7+ years of performance/growth marketing experience
  • 3 years managing paid social campaigns hands-on-keyboard (Meta required)
  • B2B experience preferred
  • Expertise in media buying mechanics
  • Proficient in analytics tools (Looker, Tableau, Excel/Sheets; SQL a plus)
  • Strong creative instincts
  • Excellent communicator
  • Bias toward action
  • Experience with MarTech tracking

Podium Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Podium and has not been reviewed or approved by Podium.

  • Healthcare Strength Health coverage is considered comprehensive, including medical, dental, vision, and related options such as HSA/FSA, life/disability, and mental-health support. Feedback suggests this core package is a consistent strength.
  • Leave & Time Off Breadth Time off is described as flexible, with policies like flexible or unlimited PTO alongside paid holidays and sick leave. Feedback suggests this area is broadly viewed positively.
  • Flexible Benefits Flexible or remote work options are available depending on role, and on‑site perks such as free snacks or lunches are highlighted. Feedback suggests these options enhance day‑to‑day flexibility and convenience.

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The Company
Lehi, UT
1,100 Employees
Year Founded: 2014

What We Do

Podium is redefining the way customers interact with local businesses. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and teams along every customer touchpoint. With Podium, you can message your leads and customers, get reviews and feedback, and communicate easily with your team, all in one easy-to-use inbox. It powers the conversations that matter most to your business, putting you miles ahead of the competition.

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