In this role, you will:
- Translate market knowledge into a clear channel roadmap: what to run, where, why, and with what target metrics.
- Own Paid Search in China: structure, keywords, landing pages, budgets, bidding strategy, and reporting.
- Launch and optimize campaigns on relevant China ad ecosystems (based on product fit): Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, etc.
- Collaborate with design/content to produce high-converting ads and landing pages.
- Define SEO strategy for China: topic clusters, landing page plan, competitor gap analysis, keyword priorities.
- Partner closely with China Content Manager: turn strategy into execution while you own outcome metrics (traffic quality, signup/purchase conversion).
- Identify technical/UX localization improvements that raise China CR% and reduce funnel drop-offs.
- Identify and scale acquisition through native channels (depending on market reality): Zhihu, WeChat ecosystem, Bilibili, forums/communities, KOL/KOC collaborations, developer communities, etc.
- Maintain a clear view of competitor positioning, pricing tactics, channel mix, and messaging in China.
- Bring competitor-informed playbooks and adapt them to our product and brand.
- Monitor regulatory/market changes affecting proxy/scraping usage and marketing feasibility.
- Work with Product/Dev to ensure China users have a smooth journey (payment, onboarding, docs endpoints, tooling expectations).
- Align with Sales/CS on ICP targeting and feedback loops for lead quality and user objections.
Acquisition ownership & growth strategy
Your skills & experiences:
- Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
- Proven track record scaling performance marketing in China (Paid Search and/or other paid channels).
- At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
- Ability to build growth plans based on data, run experiments, and optimize funnel conversion end-to-end.
- Strong analytical skills: can define KPIs, build reporting, and make decisions based on results.
- Fluent Mandarin and strong working proficiency in English (written and verbal).
- Comfortable operating independently in a fast-paced international environment.
Nice to have:
- Experience with B2B SaaS and/or developer-targeted products.
- Experience with partnerships/affiliates in China.
- Understanding of China internet policies and constraints affecting marketing and distribution
Skills Required
- Deep understanding of the China digital marketing ecosystem and native acquisition channels
- Proven track record scaling performance marketing in China through paid search or other paid channels
- At least 3 years of experience marketing proxy, VPN, scraping, cybersecurity, developer tools, SaaS, or closely related technology products
- Ability to build data-driven growth plans, run experiments, and optimize funnel conversion end to end
- Strong analytical skills, including KPI definition, reporting, and results-based decision-making
- Fluent Mandarin and strong working proficiency in written and verbal English
- Ability to operate independently in a fast-paced international environment
- Experience with B2B SaaS or developer-targeted products
- Experience with partnerships or affiliates in China
- Understanding of China internet policies and distribution constraints
What We Do
Established in 2015, Oxylabs is a web intelligence acquisition solution and premium proxy provider, enabling companies of all sizes to utilize the power of big data. Constant innovation, an extensive patent portfolio, and a focus on ethics have allowed Oxylabs to become a global leader in the web intelligence collection industry and forge close ties with dozens of Fortune Global 500 companies. In 2022 and 2023, Oxylabs was named Europe's fastest-growing web intelligence acquisition company in the Financial Times’ FT 1000 list. Unlocking the power of web intelligence with Oxylabs! As businesses look for ways to create and optimize revenue streams, internal data is being exhausted, forcing companies to turn outwards. Organizations are now competing over external data insights that are fueling the digital economy's growth. Oxylabs proudly stands as a leading force in the web intelligence collection industry. Our innovative and ethical scraping solutions make web intelligence insights accessible to those that seek to become leaders in their own domain. Why choose us? Industry Leaders: As one of the market-leading companies, we offer cutting-edge web scraping solutions backed by the world's largest ethical proxy network. Partnering for success: We view our clients as partners, working hand in hand to maximize the benefits of our collaboration. Your success is our success. Elevate your business with our services: - Market Research: Gain insights that drive informed decisions. - Ad Verification: Ensure real audiences see your ads. - Brand Protection: Safeguard your online reputation. - Travel Fare Aggregation: Optimize travel-related pricing. - SEO Monitoring: Stay ahead in search engine rankings. - Pricing Intelligence: Make data-driven pricing decisions and more. Curious about how Oxylabs can supercharge your business? We're here to help! Drop us a line at [email protected].
