Performance Marketing Lead

Today thousands of leading brands and agencies use AirOps to win the battle for attention with content that both humans and agents love.

We’re building the platform and profession that will empower a million marketers to become modern leaders — not spectators — as AI reshapes how brands reach their audiences.

We’re backed by awesome investors, including Unusual Ventures, Wing VC, Founder Collective, XFund, Village Global, and Alt Capital, and we’re building a world-class team with in-person hubs in San Francisco, New York, and Montevideo, Uruguay.

Join AirOps as our Performance Marketing Lead and take charge of scaling the channels that power our next phase of growth. In this role, you'll own strategy and execution across Google and LinkedIn Ads, while expanding into emerging plays across paid social, influencer partnerships, and email marketing.

You’ll drive performance campaigns that convert, experiment rapidly to unlock new opportunities, and build the attribution foundation that helps us double down on what works. You’ll also collaborate closely with sales, content, and product marketing to ensure every dollar spent contributes to measurable pipeline and brand visibility.

This is a hands-on role for a performance-minded operator who’s fluent in the language of data, creative testing, and GTM alignment—and who thrives in a high-growth, fast-paced environment.

• Channel Ownership & Execution: Own and scale Google Ads and LinkedIn Ads as core demand engines. Expand our playbook across other high-leverage digital channels including paid social, influencer, and email.

• Campaign Management: Design and manage end-to-end performance campaigns—from audience targeting and creative testing to landing page optimization and budget pacing.

• Attribution & Analytics: Own reporting and attribution across all performance channels. Use tools like Looker, HubSpot, or HockeyStack to connect campaign activity to pipeline and revenue.

• Experimentation & Optimization: Lead a constant test-and-learn cadence across messaging, offers, creative, and channels. Bring a growth mindset to every campaign.

• ABM Support: Partner with sales and field marketing to contribute performance components to multi-channel ABM campaigns that drive high-quality opportunities.

• Collaboration & Alignment: Work cross-functionally with sales, GTM, and content teams to align on campaign priorities, share learnings, and inform strategy.

• Insights & Reporting: Deliver campaign performance reviews and strategic insights that shape future investment. Present findings to GTM leadership and use data to refine our marketing mix.

• 5+ years of experience in performance marketing or demand generation roles, preferably in a B2B SaaS or high-growth environment

• Hands-on expertise managing and optimizing campaigns in Google Ads and LinkedIn Ads

• Proven track record running experiments and driving measurable impact across paid media channels

• Experience with attribution and analytics tools like Looker, HubSpot, or HockeyStack

• Strong analytical mindset and comfort with data storytelling to cross-functional stakeholders

• Familiarity with account-based marketing and integrating performance tactics into broader campaigns

• Excellent project management and collaboration skills

• Resourceful, scrappy, and excited to build and scale new systems in a fast-paced, dynamic environment

1. Extreme Ownership

2. Quality

3. Curiosity and Play

4. Make Our Customers Heroes

5. Respectful Candor

• Equity in a fast-growing startup

• Competitive benefits package tailored to your location

• Flexible time off policy

• Generous parental leave

• A fun-loving and (just a bit) nerdy team that loves to move fast!