- Job Summary: Performance Marketing Lead, specializing in media buying, is a critical role within the digital growth team, responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies. The ideal candidate will have a proven track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. They will work closely with cross-functional teams, including creative, analytics, and product teams, to ensure campaigns are aligned with business objectives and deliver measurable results.
Job Responsibilities:
- Develop and manage digital marketing campaigns (Facebook/Instagram, Google Ad Words, ....)
- Manage media buying activities across multiple channels, including search engines, social media, display networks, and emerging platforms.
- Set up, optimize, and manage paid search campaigns, including keyword research, bid management, ad copy testing, and landing page optimization.
- Utilize social media advertising platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to reach targeted audiences and achieve campaign goals.
- Analyze campaign data to identify trends, insights, and areas for improvement, and adjust strategies accordingly.
- Manage media buying budgets effectively, ensuring optimal allocation of resources across channels.
Requirements
* 3 to 5 years of hands-on experience in performance marketing, spent millions in paid media budgets annually.
* Proven experience running real estate ad campaigns in the UAE market, with a good understanding of the local audience, competitive landscape, and advertising regulations.
* Strong track record in lead generation, with a focus on lead quality and downstream conversion rather than volume alone.
* Experience working closely with real estate sales teams: running lead audits, speed-to-lead, qualification criteria, and closing the loop between marketing spend and actual sales.
* Hands-on experience with mobile attribution tools such as Adjust (or similar, like AppsFlyer).
* Solid working knowledge of product and web analytics tools, particularly GA4 and Mixpanel.
* A deep understanding of conversion tracking and how it is set up: pixels and tags, Google Tag Manager, Conversions API, event design, UTM structure, and offline conversion uploads. You should be able to spot and fix a broken setup with product team, not just read the dashboard.
* Analytical and comfortable with data; you can pull, question, and reconcile numbers across platforms.
* Clear communicator who can work across marketing, sales, product, and data teams.
* Strongly data-driven mindset: you make decisions based on evidence, not gut feeling, and can clearly explain the "why" behind every optimization.
* Fluent English is a must.
Skills Required
- 3 to 5 years of hands-on performance marketing experience
- Experience managing millions in paid media budgets annually
- Experience running real estate advertising campaigns in the UAE market
- Understanding of UAE audiences, competitive landscape, and advertising regulations
- Proven lead-generation experience focused on lead quality and downstream conversion
- Experience working with real estate sales teams on lead audits, speed-to-lead, qualification criteria, and sales feedback loops
- Hands-on experience with Adjust, AppsFlyer, or similar mobile attribution tools
- Working knowledge of GA4 and Mixpanel
- Experience with pixels, tags, Google Tag Manager, Conversions API, event design, UTM structures, and offline conversion uploads
- Ability to analyze, reconcile, and troubleshoot data across platforms
- Strong communication and cross-functional collaboration skills
- Data-driven decision-making and ability to explain optimization rationale
- Fluent English
What We Do
An end to end platform providing a seamless experience for prospective buyers, sellers & investors in the real estate space. We are a tech-based information & services hub with multiple arms that tackle every step of our clients journey from searching for a home, to buying, selling, consulting and/or investing in properties on a fully immersive digitized platform. Using machine learning and tailored algorithms that foresee & learn customer demands properties are recommended that better suit their needs. The ease of online navigation, the ability to compare different properties and filter according to personal interests allows customers malleability and short search times. Our Nawy Now service allows customers to move in and pay later with reasonable payment plans. This program tackles the adversity of finding ready to move homes by providing a wide array of competitively priced properties with up to 10 year installment plans.
