Performance Marketing Lead

Posted 3 Days Ago
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New York City, NY, USA
In-Office
130K-150K Annually
Senior level
Artificial Intelligence • Information Technology • Software
The Role
Lead and build the paid acquisition function: run Google Ads end-to-end, launch and test paid social channels (Meta, LinkedIn, TikTok), brief and iterate on creative/copy/landing pages, run weekly experiments, and measure conversions while optimizing CAC, payback, and LTV for consumer and B2B audiences.
Summary Generated by Built In
About Pangram Labs

Pangram Labs' mission is to protect authenticity by building the world's best AI detection systems. We publish research on state-of-the-art AI detection techniques and algorithms, and build products to bring our technology into people's daily lives.

You'll build the paid function at a category-defining company, backed by real traction, freedom, and budget.


The role

We are looking for high agency, mission-driven, and passionate builders to join our Growth team. Reporting to the Head of Growth, you'll test, learn, and find the channels that connect us with our audience.

You'll build off of our organic growth, define our paid strategy, and shape product, brand, and content. Pangram serves both consumers and large B2B clients; we need a leader who can grow both, and who's excited to build alongside a talented product and growth team.

All roles are in person in Brooklyn, New York.

Responsibilities
  • Take over our Google Ads program and run it end to end: account structure, keywords, bids, budget pacing, and the experiment roadmap

  • Launch and test our first non-search channels: Meta, LinkedIn, TikTok, and other paid social channels

  • Brief and test creative, copy, and landing pages, sourcing freelance or agency support

  • Maintain a tight feedback loop between creative and performance, shipping new experiments every week


Requirements
  • 5 to 8 years running paid acquisition across multiple channels

  • Experience building channels from zero

  • A demonstrated understanding of high-quality creative and copy that convert

  • Hands-on with conversion measurement

  • You can reason about CAC, payback, and LTV without a template


What we offer
  • Competitive equity

  • Healthcare benefits

  • Free lunch at the office

Skills Required

  • 5 to 8 years running paid acquisition across multiple channels
  • Experience building channels from zero
  • Demonstrated understanding of high-quality creative and copy that convert
  • Hands-on with conversion measurement
  • Ability to reason about CAC, payback, and LTV without a template
  • Must work in person in Brooklyn, New York (on-site)
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The Company
10 Employees
Year Founded: 2024

What We Do

Pangram is building the next generation of AI-powered tools for creative professionals. We are a seed-stage startup backed by top investors, and we're looking for talented individuals to join our mission.

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