Performance Marketing Lead - USA

About Inworld

Inworld is a research lab of top researchers and engineers, building the world’s top-ranked realtime voice models.

Today our models are the #1 ranked realtime voice models in the world. They are used to power the largest consumer-facing AI applications available, across categories like health, fitness, learning, therapy, companions, customer experience and media; representing 100s of millions of end users. Our work spans areas like research and development of state-of-the-art models, optimizing realtime inference, and creating best-in-class APIs and products that allow developers to engage their users.

We’ve raised more than $125M from Lightspeed, Section 32, Kleiner Perkins, Microsoft’s M12 venture fund, Founders Fund, Meta and Stanford, among others. Our technology has powered experiences from companies such as NVIDIA, Microsoft Xbox, Niantic, Logitech Streamlabs, Wishroll, Little Umbrella and Bible Chat. We’ve also been recognized by CB Insights as one of the 100 most promising AI companies globally and have been named one of LinkedIn’s Top 10 Startups in the USA.

We're looking for an AI-native Performance Marketing Lead to own paid acquisition across three lanes: filling and optimizing our self-serve funnel, running ABM and retargeting across social, and building awareness in a category where competitors have a much larger share of voice.

This role spans paid search and paid social (LinkedIn, Meta, X, Reddit). You’ll work closely with the VP of Marketing, GTM engineering, and sales. It's a hands-on role: you'll build the campaign, write the copy, ship the landing page, and report on the data yourself.

Fill and optimize the self-serve funnel as a feeder for sales

• Own paid search as the primary acquisition engine for self-serve signups - keyword strategy, competitor capture, landing page testing, and continuous efficiency work against high-intent developer queries

• Optimize the full path from click through signup and activation, treating first successful API call and early usage as the qualification signal that routes an account to sales

• Partner with sales to define what makes a self-serve signup worth a conversation, and tune acquisition toward accounts that meet that bar rather than raw volume

• Build the reporting that follows a click through signup, activation, sales handoff, and closed revenue

Run ABM and retargeting programs across social

• Execute account-based campaigns on LinkedIn, Meta, and X against target account lists sourced from GTM engineering - you'll partner with them on what you need and how it's segmented

• Produce the creative these campaigns run on - write the copy and build lightweight assets yourself where you can, and scope, brief, and manage freelancers or agency partners where you can't

• Design multi-touch retargeting sequences that keep us in front of accounts already in the funnel, coordinated with sales outreach rather than running parallel to it

• Measure and report account engagement and pipeline influence using multi-touch attribution tools

Build brand awareness through display and upper-funnel media

• Run display and awareness campaigns that build recognition with developers and founders before they start actively evaluating

• Extend reach through developer-native placements - newsletters, podcasts, technical publications, and community sponsorships

• Develop upper-funnel creative and messaging in partnership with product marketing, and sustain enough variant volume that performance doesn't decay

• Establish sensible measurement for brand work - reach, share of voice, branded search lift, and self-serve signup trends

• 3–5 years hands-on in performance marketing, with demonstrated depth in both paid search and paid social

• Experience marketing to a developer audience in prior roles

• Experience marketing a self-serve product that feeds a sales motion

• Prior hands-on experience with X and Google DV360 are a plus

• Power user of Claude Code or equivalent, thinking in terms of agents and systems

• We're deliberately open on background. Three paths we'd be glad to see:

  • Agency - you've run search and social across many accounts and budgets, you move fast, and you've seen more experiments than any single in-house role would give you

  • CPG or consumer brand - you understand creative velocity, audience testing, and how to build awareness for something people aren't yet searching for

  • B2B SaaS - you know ABM, LinkedIn targeting, and how marketing spend ladders up to a pipeline number sales will actually accept

Candidates must be based in the SF Bay Area or willing to relocate (you will be working on-site in our South Bay office a few days a week).
The base salary range for this full-time position is $140,000 - $190,000+ bonus + equity + benefits.

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