The Role
Lead performance marketing strategy across digital channels to drive lead generation. Plan and optimize paid ad campaigns, design ABM initiatives, run email and WhatsApp outreach, leverage AI-driven marketing automation, and manage webinar and event acquisition to maximize registrations and conversions.
Summary Generated by Built In
● Develop Marketing Strategies: Create and implement result-oriented marketing
strategies across digital channels to drive lead generation.
● Account-Based Marketing (ABM): Design and execute targeted ABM campaigns to
engage decision-makers and key stakeholders.
● Ad Campaign Management: Plan, run, and optimize ad campaigns on platforms like
Facebook, LinkedIn, and Google to exceed performance goals.
● Email & WhatsApp Marketing: Use personalized outreach tactics to increase
engagement through email and WhatsApp campaigns.
● AI-Powered Marketing Automation: Leverage the latest AI tools to streamline
marketing processes and drive efficiency.
● Event and Webinar Campaigns: Oversee marketing efforts to maximize registrations
and attendance for events and webinars.
Requirements
● Proven experience in performance marketing and lead generation.
● Expertise in ABM strategies, managing ad platforms, and tools such as Google Ads,
LinkedIn Ads, Facebook Ads Manager, and others.
● Strong knowledge of Google Analytics, GTM, and similar data analysis platforms.
● Hands-on experience with email marketing tools and marketing automation systems.
● A proven track record of driving Webinar and event acquisition campaigns.
● A passion for startups and the ability to adapt to a fast-paced, high-growth environment.
Skills Required
- Proven experience in performance marketing and lead generation
- Expertise in ABM strategies and managing ad platforms (Google Ads, LinkedIn Ads, Facebook Ads Manager)
- Strong knowledge of Google Analytics and Google Tag Manager (GTM)
- Hands-on experience with email marketing tools and marketing automation systems
- Proven track record of driving webinar and event acquisition campaigns
- Passion for startups and ability to adapt to a fast-paced, high-growth environment
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The Company
What We Do
Marketscope is a technology company specializing in the development and integration of Advanced Driver Assistance Systems (ADAS) and the scaling of production-grade AI/ML applications. The company focuses on AI platform engineering and product stacks, targeting strategic enterprise accounts and government sales, particularly within the Indian market, while expanding its reach into new international industries.
